{"id":5310,"date":"2019-04-19T12:09:32","date_gmt":"2019-04-19T16:09:32","guid":{"rendered":"https:\/\/montrealtips.com\/?p=5310"},"modified":"2026-05-15T11:48:36","modified_gmt":"2026-05-15T15:48:36","slug":"entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics","status":"publish","type":"post","link":"https:\/\/montrealtips.com\/fr\/2019\/04\/19\/entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics\/","title":{"rendered":"Entrepreneurs et chefs d&#039;entreprise\u00a0: connaissez-vous le secret pour tirer profit de l&#039;analyse de donn\u00e9es\u00a0?"},"content":{"rendered":"<span style=\"font-weight: 400;\">If you own a business today, odds are you have a website for that business. Whether you are selling something directly online, taking reservations, offering downloads, conducting your entire business online, or simply providing information about your product or services, it is so important to understand how your website is performing and how people are interacting with it.<\/span>\r\n\r\n&nbsp;\r\n<h3><span style=\"font-weight: 400;\">Why? Because having this insight will help you:<\/span><\/h3>\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand where new customers or site visitors are coming from;<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See which elements of your site are performing best, and which need to be improved;<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain insight into when interest (not just sales) spikes for your products or services, so that you can capitalize on those spikes;<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See what elements of your site people interact with most;<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See where you are losing people on your site, so that you can plug those leaks;<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get clarity on how your site is performing in search engines;<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the content or pages that are most engaging to your visitors (and which are not);<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And so much more.<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Google Analytics is an amazing, user-friendly and free tool that helps you get this powerful and actionable insight into your business\u2019s online presence. But\u2026 what is Google Analytics? How do you set it up? How do you use it? What do you do with the data and insights it provides?<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Montreal Tips own Tarek Riman has the answers for you in his upcoming book, <\/span><a rel=\"sponsored\" href=\"https:\/\/www.amazon.ca\/Secret-Capitalizing-Analytics-Approach-Beginners-ebook\/dp\/B07QKPY4K3\/ref=sr_1_fkmrnull_1?keywords=the+secret+to+capitalizing+on+analytics&amp;qid=1555604722&amp;s=gateway&amp;sr=8-1-fkmrnull\"><i><span style=\"font-weight: 400;\">The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<a href=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5313 alignright\" src=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-827x1030.jpg\" alt=\"Analytics Book \" width=\"518\" height=\"645\" srcset=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-827x1030.jpg 827w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-241x300.jpg 241w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-768x956.jpg 768w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-1204x1500.jpg 1204w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-566x705.jpg 566w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-450x560.jpg 450w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019.jpg 1500w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/a>\r\n\r\n<span style=\"font-weight: 400;\">This book is designed to help start-ups, entrepreneurs, students and more get started with analytics and understand how to extract and act on the most useful data. There was a time when massive marketing budgets meant Fortune 500s had an absolute edge on smaller competition. Today, free tools like Google Analytics empower businesses of just about any size to compete on a grander scale, by arming them with invaluable market insights to continually optimize their online presence.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">There is so much value packed into this book for anyone who wants to get an edge on the competition, or even to add valuable knowledge and skills to their career toolkit.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">If you or someone you know could benefit from an accessible and complete beginner\u2019s guide to analytics, <\/span><a rel=\"sponsored\" href=\"https:\/\/www.amazon.ca\/Secret-Capitalizing-Analytics-Approach-Beginners-ebook\/dp\/B07QKPY4K3\/ref=sr_1_fkmrnull_1?keywords=the+secret+to+capitalizing+on+analytics&amp;qid=1555604722&amp;s=gateway&amp;sr=8-1-fkmrnull\"><i><span style=\"font-weight: 400;\">The Secret to Capitalizing on Analytics<\/span><\/i><\/a><span style=\"font-weight: 400;\"> is now available for pre-order, and will start shipping in print and digital format on April 21st, 2019.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">If you want to win, don\u2019t miss this!<\/span>\n\n\n<!-- SEO_LITE_START -->\n<script type=\"application\/ld+json\">[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"Entrepreneurs & Business Owners: Do You Know the Secret to Capitalizing on Analytics?\",\"description\":\"Entrepreneurs & Business Owners: Do You Know the Secret to Capitalizing on Analytics? \u2014 Montreal Tips guide.\",\"datePublished\":\"2019-04-19T16:09:32\",\"dateModified\":\"2026-05-13T12:00:00+00:00\",\"author\":{\"@type\":\"Organization\",\"name\":\"Montreal Tips Editorial Team\",\"url\":\"https:\/\/montrealtips.com\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Montreal Tips\",\"url\":\"https:\/\/montrealtips.com\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/montrealtips.com\/entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics\/\"},\"inLanguage\":\"en-CA\",\"isAccessibleForFree\":true},{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/montrealtips.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Montreal Tips\",\"item\":\"https:\/\/montrealtips.com\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Entrepreneurs & Business Owners: Do You Know the Secret to Capitalizing on Analytics?\",\"item\":\"https:\/\/montrealtips.com\/entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics\/\"}]},{\"@context\":\"https:\/\/schema.org\",\"@type\":\"WebPage\",\"url\":\"https:\/\/montrealtips.com\/entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics\/\",\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"p:first-of-type\"]}}]<\/script>\n<!-- SEO_LITE_END -->\n","protected":false},"excerpt":{"rendered":"<p>If you own a business today, odds are you have a website for that business. Whether you are selling something directly online, taking reservations, offering downloads, conducting your entire business online, or simply providing information about your product or services, it is so important to understand how your website is performing and how people are [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3647,1735,1736],"tags":[49,102],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author","category-entrepreneur","category-speaker","tag-entrepreneurs","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feature: Montreal Author | Tarek Riman | New Analytics Book<\/title>\n<meta name=\"description\" content=\"If you own a business today, odds are you have a website for that business. 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