{"id":5310,"date":"2019-04-19T12:09:32","date_gmt":"2019-04-19T16:09:32","guid":{"rendered":"https:\/\/montrealtips.com\/?p=5310"},"modified":"2019-04-19T12:21:19","modified_gmt":"2019-04-19T16:21:19","slug":"entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics","status":"publish","type":"post","link":"https:\/\/montrealtips.com\/fr\/2019\/04\/19\/entrepreneurs-business-owners-do-you-know-the-secret-to-capitalizing-on-analytics\/","title":{"rendered":"Entrepreneurs et chefs d&#039;entreprise\u00a0: connaissez-vous le secret pour tirer profit de l&#039;analyse de donn\u00e9es\u00a0?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous poss\u00e9dez une entreprise aujourd&#039;hui, il y a de fortes chances que vous ayez un site web. Que vous vendiez directement en ligne, preniez des r\u00e9servations, proposiez des t\u00e9l\u00e9chargements, g\u00e9riez l&#039;int\u00e9gralit\u00e9 de votre activit\u00e9 en ligne ou fournissiez simplement des informations sur vos produits ou services, il est essentiel de comprendre les performances de votre site et la mani\u00e8re dont les visiteurs interagissent avec lui.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Pourquoi ? Parce que cette connaissance vous aidera \u00e0 :<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comprendre d&#039;o\u00f9 viennent les nouveaux clients ou visiteurs du site\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifiez les \u00e9l\u00e9ments de votre site qui fonctionnent le mieux et ceux qui doivent \u00eatre am\u00e9lior\u00e9s\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obtenez des informations sur les moments o\u00f9 l&#039;int\u00e9r\u00eat (et pas seulement les ventes) pour vos produits ou services conna\u00eet des pics, afin de pouvoir tirer profit de ces pics\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u00e9couvrez les \u00e9l\u00e9ments de votre site avec lesquels les utilisateurs interagissent le plus\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifiez les points de fuite de visiteurs sur votre site afin de pouvoir les colmater\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obtenez des informations claires sur les performances de votre site dans les moteurs de recherche\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifiez les contenus ou les pages qui captent le plus l&#039;attention de vos visiteurs (et ceux qui ne la captent pas)\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Et bien plus encore.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics est un outil formidable, convivial et gratuit qui vous permet d&#039;obtenir des informations pr\u00e9cieuses et exploitables sur la pr\u00e9sence en ligne de votre entreprise. Mais\u2026 qu&#039;est-ce que Google Analytics\u00a0? Comment le configurer\u00a0? Comment l&#039;utiliser\u00a0? Que faire des donn\u00e9es et des analyses qu&#039;il fournit\u00a0?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tarek Riman, de Montreal Tips, a les r\u00e9ponses pour vous dans son prochain livre, <\/span><a rel=\"sponsored\" href=\"https:\/\/www.amazon.ca\/Secret-Capitalizing-Analytics-Approach-Beginners-ebook\/dp\/B07QKPY4K3\/ref=sr_1_fkmrnull_1?keywords=the+secret+to+capitalizing+on+analytics&amp;qid=1555604722&amp;s=gateway&amp;sr=8-1-fkmrnull\"><i><span style=\"font-weight: 400;\">Le secret pour tirer profit de l&#039;analyse de donn\u00e9es\u00a0: une approche de l&#039;analyse web pour les d\u00e9butants<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5313 alignright\" src=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-827x1030.jpg\" alt=\"Analytics Book \" width=\"518\" height=\"645\" srcset=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-827x1030.jpg 827w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-241x300.jpg 241w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-768x956.jpg 768w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-1204x1500.jpg 1204w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-566x705.jpg 566w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019-450x560.jpg 450w, https:\/\/montrealtips.com\/wp-content\/uploads\/2019\/04\/Analytics-book-2019.jpg 1500w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ce livre est con\u00e7u pour aider les start-ups, les entrepreneurs, les \u00e9tudiants et bien d&#039;autres \u00e0 se familiariser avec l&#039;analyse de donn\u00e9es et \u00e0 comprendre comment extraire et exploiter les donn\u00e9es les plus pertinentes. Autrefois, les budgets marketing colossaux conf\u00e9raient aux entreprises du Fortune 500 un avantage consid\u00e9rable sur leurs concurrents plus modestes. Aujourd&#039;hui, des outils gratuits comme Google Analytics permettent aux entreprises de toutes tailles de rivaliser \u00e0 plus grande \u00e9chelle, en leur fournissant des informations pr\u00e9cieuses sur le march\u00e9 pour optimiser en permanence leur pr\u00e9sence en ligne.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ce livre regorge de pr\u00e9cieux conseils pour quiconque souhaite prendre l&#039;avantage sur la concurrence, ou m\u00eame enrichir ses comp\u00e9tences et connaissances professionnelles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si vous ou quelqu&#039;un que vous connaissez pourriez b\u00e9n\u00e9ficier d&#039;un guide d&#039;initiation \u00e0 l&#039;analyse de donn\u00e9es accessible et complet, <\/span><a rel=\"sponsored\" href=\"https:\/\/www.amazon.ca\/Secret-Capitalizing-Analytics-Approach-Beginners-ebook\/dp\/B07QKPY4K3\/ref=sr_1_fkmrnull_1?keywords=the+secret+to+capitalizing+on+analytics&amp;qid=1555604722&amp;s=gateway&amp;sr=8-1-fkmrnull\"><i><span style=\"font-weight: 400;\">Le secret pour tirer profit des donn\u00e9es analytiques<\/span><\/i><\/a><span style=\"font-weight: 400;\"> Il est d\u00e9sormais disponible en pr\u00e9commande et sera exp\u00e9di\u00e9 en format papier et num\u00e9rique \u00e0 partir du 21 avril 2019.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si vous voulez gagner, ne ratez pas \u00e7a !<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>If you own a business today, odds are you have a website for that business. Whether you are selling something directly online, taking reservations, offering downloads, conducting your entire business online, or simply providing information about your product or services, it is so important to understand how your website is performing and how people are [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3647,1735,1736],"tags":[49,102],"class_list":["post-5310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author","category-entrepreneur","category-speaker","tag-entrepreneurs","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feature: Montreal Author | Tarek Riman | New Analytics Book<\/title>\n<meta name=\"description\" content=\"If you own a business today, odds are you have a website for that business. 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