{"id":5360,"date":"2019-06-12T13:01:47","date_gmt":"2019-06-12T17:01:47","guid":{"rendered":"https:\/\/montrealtips.com\/?p=5360"},"modified":"2026-05-16T11:08:12","modified_gmt":"2026-05-16T15:08:12","slug":"tech-talk-by-tarek-riman-the-impact-of-data-and-analytics-on-today-tomorrow","status":"publish","type":"post","link":"https:\/\/montrealtips.com\/fr\/2019\/06\/12\/tech-talk-by-tarek-riman-the-impact-of-data-and-analytics-on-today-tomorrow\/","title":{"rendered":"Conf\u00e9rence technique de Tarek Riman\u00a0: L\u2019impact des donn\u00e9es et de l\u2019analytique sur les entreprises d\u2019aujourd\u2019hui et de demain"},"content":{"rendered":"<p>Ce <strong>Conf\u00e9rence technique de Tarek Riman<\/strong> Cette conf\u00e9rence explore comment les donn\u00e9es et l&#039;analytique transforment la prise de d\u00e9cision, le marketing et la conception de produits en entreprise, et anticipe les \u00e9volutions \u00e0 venir. Forte de plusieurs ann\u00e9es d&#039;exp\u00e9rience en analyse num\u00e9rique, en r\u00e9f\u00e9rencement (SEO) et en marketing de croissance \u00e0 Montr\u00e9al, au Canada, elle pr\u00e9sente les enseignements pratiques essentiels \u00e0 tout dirigeant, sp\u00e9cialiste du marketing et fondateur d&#039;entreprise.<\/p>\n<h2>Pourquoi les donn\u00e9es et l&#039;analytique sont plus importantes que jamais<\/h2>\n<p>Chaque interaction d&#039;un client avec une entreprise g\u00e9n\u00e8re d\u00e9sormais des donn\u00e9es\u00a0: visites de sites web, sessions d&#039;applications, achats en magasin, ouvertures d&#039;e-mails, interactions sur les r\u00e9seaux sociaux. Les entreprises qui apprennent \u00e0 collecter, organiser et exploiter ces donn\u00e9es sont celles qui connaissent la croissance la plus rapide, fid\u00e9lisent leurs clients et s&#039;adaptent aux \u00e9volutions du march\u00e9 avant leurs concurrents.<\/p>\n<h2>Th\u00e8mes cl\u00e9s abord\u00e9s dans la conf\u00e9rence<\/h2>\n<ul>\n<li><strong>Le passage du compte rendu \u00e0 la prise de d\u00e9cision<\/strong> \u2014 L\u2019analyse de donn\u00e9es ne porte plus sur \u201c ce qui s\u2019est pass\u00e9 \u201d, mais sur \u201c ce qu\u2019il faut faire ensuite \u201d.<\/li>\n<li><strong>Vie priv\u00e9e, consentement et l&#039;\u00e8re post-cookies<\/strong> \u2014 comment continuer \u00e0 obtenir des informations utiles tout en respectant la vie priv\u00e9e des utilisateurs et en se conformant au RGPD, \u00e0 la loi 25 et aux changements apport\u00e9s par Apple \u00e0 la politique de confidentialit\u00e9.<\/li>\n<li><strong>L&#039;essor de l&#039;IA et de l&#039;apprentissage automatique dans le marketing<\/strong> \u2014 ce qui rel\u00e8ve du marketing, ce qui est d\u00e9j\u00e0 pratique.<\/li>\n<li><strong>Cr\u00e9er une culture de l&#039;exp\u00e9rimentation<\/strong> \u2014 Tests A\/B, modifications de produits bas\u00e9es sur des hypoth\u00e8ses et boucles d&#039;apprentissage rapides.<\/li>\n<li><strong>L&#039;attribution dans un monde multi-touch<\/strong> \u2014 comment comprendre concr\u00e8tement quelles actions marketing fonctionnent.<\/li>\n<\/ul>\n<h2>Points cl\u00e9s pratiques pour les sp\u00e9cialistes du marketing et les fondateurs<\/h2>\n<ul>\n<li><strong>Commencez par des donn\u00e9es propres.<\/strong> La plupart des probl\u00e8mes d&#039;analyse sont en r\u00e9alit\u00e9 des probl\u00e8mes de qualit\u00e9 des donn\u00e9es. Il est essentiel de proc\u00e9der \u00e0 un audit avant d&#039;analyser.<\/li>\n<li><strong>Concentrez-vous sur un petit nombre d&#039;indicateurs qui comptent.<\/strong> Un seul indicateur cl\u00e9 vaut mieux qu&#039;un tableau de bord comportant 50 indicateurs.<\/li>\n<li><strong>Investissez dans les donn\u00e9es propri\u00e9taires.<\/strong> Les courriels, les inscriptions de comptes et les relations directes constituent les actifs de donn\u00e9es les plus r\u00e9silients.<\/li>\n<li><strong>Testez \u00e0 petite \u00e9chelle, puis \u00e9tendez ce qui fonctionne.<\/strong> Mener des exp\u00e9riences contr\u00f4l\u00e9es avant de d\u00e9ployer des changements importants.<\/li>\n<li><strong>Concevoir pour \u00eatre explicable.<\/strong> L&#039;IA \u00ab bo\u00eete noire \u00bb est utile mais plus difficile \u00e0 croire \u2014 il faut garder les humains dans le processus.<\/li>\n<\/ul>\n<h2>Quelles sont les prochaines \u00e9tapes en mati\u00e8re de donn\u00e9es et d&#039;analyse\u00a0?<\/h2>\n<ul>\n<li><strong>Mesure respectueuse de la vie priv\u00e9e\u00a0:<\/strong> Suivi c\u00f4t\u00e9 serveur, conversions mod\u00e9lis\u00e9es et API agr\u00e9g\u00e9es rempla\u00e7ant les cookies tiers.<\/li>\n<li><strong>L&#039;IA g\u00e9n\u00e9rative dans les flux de travail quotidiens\u00a0:<\/strong> Des rapports plus rapides, des analyses automatis\u00e9es, mais un besoin accru de jugement humain sur la qualit\u00e9 et l&#039;\u00e9thique.<\/li>\n<li><strong>Consolidation de la pile marketing\u00a0:<\/strong> Moins d&#039;outils pour plus de r\u00e9sultats, avec des plateformes de donn\u00e9es clients unifi\u00e9es au centre de la sc\u00e8ne.<\/li>\n<li><strong>Prise de d\u00e9cision en temps r\u00e9el\u00a0:<\/strong> L&#039;\u00e9cart entre la collecte de donn\u00e9es et l&#039;action ne cesse de se r\u00e9duire.<\/li>\n<\/ul>\n<h2>\u00c0 propos de Tarek Riman<\/h2>\n<p>Tarek Riman est un sp\u00e9cialiste du marketing et de l&#039;analyse de donn\u00e9es bas\u00e9 \u00e0 Montr\u00e9al. Il a collabor\u00e9 avec des marques canadiennes et internationales en mati\u00e8re de croissance, de r\u00e9f\u00e9rencement et de strat\u00e9gie num\u00e9rique. Fondateur de Montreal Tips, il intervient r\u00e9guli\u00e8rement lors de conf\u00e9rences sur les donn\u00e9es, l&#039;analyse et l&#039;avenir du marketing.<\/p>\n<h2>Conf\u00e9rences et articles associ\u00e9s<\/h2>\n<ul>\n<li><a href=\"https:\/\/montrealtips.com\/fr\/2019\/06\/12\/life-biz-talk-by-melissa-dawn-creating-a-life-and-business-you-love-waking-up-to\/\">Discussions sur la vie et les affaires par Melissa Dawn<\/a><\/li>\n<li><a href=\"https:\/\/montrealtips.com\/fr\/2025\/05\/18\/the-ultimate-outdoor-activities-guide-in-montreal\/\">Guide ultime des activit\u00e9s de plein air \u00e0 Montr\u00e9al<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>This Tech Talk by Tarek Riman explores how data and analytics are reshaping how businesses make decisions, market to customers, and build products \u2014 and what to expect in the years ahead. Drawing on years of work across digital analytics, SEO, and growth marketing in Montreal, Canada, this talk distills the practical takeaways every business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[239],"tags":[251],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurs","tag-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tech Talk by Tarek Riman: The Impact of Data &amp; Analytics on Business (2026)<\/title>\n<meta name=\"description\" content=\"Tarek Riman&#039;s Tech Talk on how data and analytics are reshaping business decisions, marketing, and product \u2014 key themes, practical takeaways and what&#039;s next.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/montrealtips.com\/fr\/2019\/06\/12\/tech-talk-by-tarek-riman-the-impact-of-data-and-analytics-on-today-tomorrow\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech Talk By Tarek Riman | The Impact of Data and Analytics on Today &amp; Tomorrow\" \/>\n<meta property=\"og:description\" content=\"This workshop will give you an overview of how data and analytics are impacting our daily lives, our job search, our productivity and our marketing strategies. 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