{"id":5846,"date":"2020-11-16T08:29:09","date_gmt":"2020-11-16T13:29:09","guid":{"rendered":"https:\/\/montrealtips.com\/?p=5846"},"modified":"2026-05-17T08:30:14","modified_gmt":"2026-05-17T12:30:14","slug":"a-beginners-guide-to-paid-search-marketing-new-book-by-tarek-riman","status":"publish","type":"post","link":"https:\/\/montrealtips.com\/fr\/2020\/11\/16\/a-beginners-guide-to-paid-search-marketing-new-book-by-tarek-riman\/","title":{"rendered":"Guide du d\u00e9butant en marketing de recherche payante \u2014 Livre de Tarek Riman (2026)"},"content":{"rendered":"<p><strong>Guide du d\u00e9butant en marketing de recherche payante<\/strong> est une introduction pratique et sans fioritures \u00e0 Google Ads et au r\u00e9f\u00e9rencement payant par <strong>Tarek Riman<\/strong>, Fondatrice de Montreal Tips et sp\u00e9cialiste en marketing et analyse de donn\u00e9es bas\u00e9e \u00e0 Montr\u00e9al, elle a \u00e9crit un ouvrage qui demeure l&#039;une des meilleures introductions au r\u00e9f\u00e9rencement payant pour les entrepreneurs, les pigistes et les responsables marketing.<\/p>\n<h2>\u00c0 qui s&#039;adresse ce livre ?<\/h2>\n<ul>\n<li>Les propri\u00e9taires de petites entreprises qui lancent leurs premi\u00e8res campagnes Google Ads<\/li>\n<li>Responsables marketing d\u00e9couvrant les canaux de performance<\/li>\n<li>Des freelances proposent pour la premi\u00e8re fois leurs services Google Ads.<\/li>\n<li>\u00c9tudiants en marketing apprenant les fondamentaux du r\u00e9f\u00e9rencement payant<\/li>\n<li>Les fondateurs qui font appel \u00e0 des agences soucieuses de comprendre ce qu&#039;ils paient<\/li>\n<\/ul>\n<h2>Ce que le livre aborde<\/h2>\n<ul>\n<li>Fonctionnement des ench\u00e8res Google Ads\u00a0: position des annonces et co\u00fbt par clic<\/li>\n<li>Recherche de mots cl\u00e9s pour le r\u00e9f\u00e9rencement payant (diff\u00e9rente du r\u00e9f\u00e9rencement naturel)<\/li>\n<li>Structure du compte\u00a0: campagnes, groupes d\u2019annonces, annonces, mots cl\u00e9s<\/li>\n<li>R\u00e9daction publicitaire qui convertit<\/li>\n<li>Meilleures pratiques pour les pages de destination li\u00e9es \u00e0 la pertinence des publicit\u00e9s<\/li>\n<li>Strat\u00e9gies d&#039;ench\u00e8res\u00a0: manuelles ou automatis\u00e9es<\/li>\n<li>Configuration du suivi des conversions\u00a0\u2014 la base que tout le monde n\u00e9glige<\/li>\n<li>Flux de travail de reporting et d&#039;optimisation<\/li>\n<li>Erreurs courantes des d\u00e9butants qui gaspillent leur budget<\/li>\n<\/ul>\n<h2>Pourquoi le r\u00e9f\u00e9rencement payant reste important en 2026<\/h2>\n<p>Google Ads demeure l&#039;un des canaux publicitaires les plus performants. Malgr\u00e9 l&#039;essor de la recherche par IA, les budgets publicitaires augmentent au lieu de diminuer. La plupart des campagnes qui \u00e9chouent ne sont pas dues \u00e0 des probl\u00e8mes de plateforme, mais plut\u00f4t \u00e0 des erreurs de configuration, de suivi ou de r\u00e9daction.<\/p>\n<h2>Ce qui rend ce livre diff\u00e9rent<\/h2>\n<ul>\n<li>R\u00e9dig\u00e9 par un praticien \u00e0 partir de travaux r\u00e9els avec des clients<\/li>\n<li>Ax\u00e9 sur des fondamentaux intemporels \u2014 l\u2019interface utilisateur \u00e9volue constamment, les principes demeurent les m\u00eames<\/li>\n<li>Bref et direct \u2014 lisible en un week-end, utilisable comme r\u00e9f\u00e9rence lors de l&#039;\u00e9laboration de vos campagnes<\/li>\n<li>Exemples de campagnes B2B et B2C, y compris dans des contextes \u00e0 petit budget<\/li>\n<\/ul>\n<h2>\u00c0 propos de l&#039;auteur<\/h2>\n<p>Tarek Riman est un sp\u00e9cialiste du marketing et de l&#039;analyse de donn\u00e9es bas\u00e9 \u00e0 Montr\u00e9al, poss\u00e9dant une exp\u00e9rience aupr\u00e8s de marques canadiennes et internationales. Fondateur de Montreal Tips, il est \u00e9galement auteur et conf\u00e9rencier r\u00e9gulier sur les donn\u00e9es et l&#039;analyse.<\/p>\n<h2>Comment obtenir le livre<\/h2>\n<p>Disponible en version papier et num\u00e9rique chez les principaux distributeurs, notamment Amazon, Chapters\/Indigo et certaines librairies ind\u00e9pendantes. Recherchez \u201c\u00a0Guide du d\u00e9butant en marketing de recherche payante de Tarek Riman\u00a0\u201d pour trouver les \u00e9ditions actuelles.<\/p>\n<h2>Ressources compl\u00e9mentaires<\/h2>\n<ul>\n<li>Centre d&#039;aide Google Ads\u00a0\u2014 documentation officielle et gratuite<\/li>\n<li>Google Skillshop \u2014 cours de certification gratuits<\/li>\n<li>Search Engine Land et Search Engine Journal \u2014 actualit\u00e9s du secteur<\/li>\n<\/ul>\n<h2>Autres articles de l&#039;auteur<\/h2>\n<ul>\n<li><a href=\"https:\/\/montrealtips.com\/fr\/2019\/06\/12\/tech-talk-by-tarek-riman-the-impact-of-data-and-analytics-on-today-tomorrow\/\">Conf\u00e9rence technique de Tarek Riman\u00a0: Donn\u00e9es et analyses en entreprise<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A Beginner&#8217;s Guide to Paid Search Marketing is a practical, no-fluff introduction to Google Ads and paid search by Tarek Riman, founder of Montreal Tips and a Montreal-based marketing and analytics specialist. The book remains one of the clearest entry points into paid search for entrepreneurs, freelancers, and marketing managers. Who the Book Is For [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3647,8,239,48],"tags":[],"class_list":["post-5846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author","category-education","category-entrepreneurs","category-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beginner&#039;s Guide to Paid Search Marketing \u2014 Book by Tarek Riman (2026)<\/title>\n<meta name=\"description\" content=\"Tarek Riman&#039;s Beginner&#039;s Guide to Paid Search Marketing book \u2014 practical Google Ads fundamentals for business owners, marketing managers, and freelancers. 2026 update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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