{"id":5952,"date":"2021-05-04T17:51:24","date_gmt":"2021-05-04T21:51:24","guid":{"rendered":"https:\/\/montrealtips.com\/?p=5952"},"modified":"2026-05-15T11:47:03","modified_gmt":"2026-05-15T15:47:03","slug":"new-digital-marketing-program-at-mcgill-school-of-continuing-studies","status":"publish","type":"post","link":"https:\/\/montrealtips.com\/fr\/2021\/05\/04\/new-digital-marketing-program-at-mcgill-school-of-continuing-studies\/","title":{"rendered":"Nouveau programme de marketing num\u00e9rique \u00e0 l&#039;\u00c9cole d&#039;\u00e9ducation permanente de McGill"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n0vr6o-0bcc7c1d26e41dcb06269dee3b9966de\">\n.flex_column.av-1n0vr6o-0bcc7c1d26e41dcb06269dee3b9966de{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1n0vr6o-0bcc7c1d26e41dcb06269dee3b9966de av_one_full  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-koajnce5-24b15c55f270e540e1ec72861ec4c6a7\">\n#top .av-special-heading.av-koajnce5-24b15c55f270e540e1ec72861ec4c6a7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-koajnce5-24b15c55f270e540e1ec72861ec4c6a7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-koajnce5-24b15c55f270e540e1ec72861ec4c6a7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-koajnce5-24b15c55f270e540e1ec72861ec4c6a7 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >New Digital Marketing Program at McGill School of Continuing Studies <\/h1><div class='av-subheading av-subheading_below'><p>Professional Development Certificate in Digital Marketing and Advertising<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ko3ucw-9e32d7c269a35715acff5bea92adf977\">\n.flex_column.av-1ko3ucw-9e32d7c269a35715acff5bea92adf977{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1ko3ucw-9e32d7c269a35715acff5bea92adf977 av_two_fifth  avia-builder-el-2  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><article  class='iconbox iconbox_top av-koajo9up-135c09ce63053139bc826b837affad78  avia-builder-el-3  el_before_av_icon_box  avia-builder-el-first  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: A career in Digital Marketing\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue841' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >A career in Digital Marketing<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><div style=\"display: none;\"><\/div>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\">Considering a career in Digital Marketing but are unsure how to start? McGill University, one of the top universities in the world, is now offering a new professional development certificate in <i style=\"mso-bidi-font-style: normal;\">Digital Marketing &amp; Advertising.<\/i><\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article>\n<article  class='iconbox iconbox_top av-1dln6eo-0b6dfe9866e04bcd88aec9809130efe6  avia-builder-el-4  el_after_av_icon_box  avia-builder-el-last  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Growing Importance of Digital Marketing\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Growing Importance of Digital Marketing<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><div style=\"display: none;\"><\/div>\n<p>Have you heard terms like SEO, SEM, Paid Search, Paid Social, and always wondered what they were? Your search stops here. Digital Marketing, especially during the pandemic, is one of the most sought-after skill-sets because of the ability to be on the pulse in the digital world and making this work alongside their ability to drive traffic to sites and then turning this traffic into returning customers. Doing this through different means and being flexible with a different variety of tools and platforms make digital marketers very effective in today&#8217;s modern business. This is something that companies are recognizing as a powerful arm in their whole Marketing landscape.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iy9c1c-74d7fbb02bd769463a81158cecf1fe30\">\n.flex_column.av-1iy9c1c-74d7fbb02bd769463a81158cecf1fe30{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1iy9c1c-74d7fbb02bd769463a81158cecf1fe30 av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h8e6kg-aa11f4f130652bfdae103fcfae867e3e\">\n.avia-image-container.av-1h8e6kg-aa11f4f130652bfdae103fcfae867e3e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1h8e6kg-aa11f4f130652bfdae103fcfae867e3e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1h8e6kg-aa11f4f130652bfdae103fcfae867e3e av-styling- avia-align-center  avia-builder-el-6  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/carlos-muza-hpjSkU2UYSU-unsplash-1030x734.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<div  class='hr av-koakg4na-895ad0105da134e8a883d66aef26989e hr-short  avia-builder-el-7  el_after_av_image  el_before_av_video  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-video av-koakfahr-bdbfbedda448a4caf1350f62f7e21ade avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=0HWMlMqbWGk'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"How Fast Does Digital Change?\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/0HWMlMqbWGk?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\r\n\r\n<div  class='hr av-1fp4ark-d59a172a296369ec80177d8cb32b9683 hr-default  avia-builder-el-9  el_after_av_three_fifth  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eg0xeo-8ae4c266e0fd58132cd08a37053a7545\">\n.flex_column.av-1eg0xeo-8ae4c266e0fd58132cd08a37053a7545{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1eg0xeo-8ae4c266e0fd58132cd08a37053a7545 av_one_half  avia-builder-el-10  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><article  class='iconbox iconbox_top av-13wut34-db09642bb9f1a673e3e814ae8c26d3e2  avia-builder-el-11  avia-builder-el-no-sibling  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: A New Certificate in Digital Marketing\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >A New Certificate in Digital Marketing<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><div style=\"display: none;\"><\/div>\n<p>The certificate itself is designed to get you market-ready in order to stay competitive with today&#8217;s digital marketing business standards. Having the latest knowledge and skill set is something that all companies look for and completing this certificate will give you a headstart on all of these requirements. It will not only be a great advantage over your competitors but you will be able to be work-ready quicker and be more efficient.<\/p>\n<p>The certificate will teach and make you proficient in digital marketing fundamentals, content marketing and visual content creation, paid search and social advertising, digital marketing tools and technologies, and the application of leading-edge digital marketing strategies to achieve business objectives.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bjysao-5ee1609c052cef05f527bbdfd90187d0\">\n.flex_column.av-1bjysao-5ee1609c052cef05f527bbdfd90187d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bjysao-5ee1609c052cef05f527bbdfd90187d0 av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-koak5244-2ff2c54044a09c05a12176e5495c9a7e\">\n.avia-image-container.av-koak5244-2ff2c54044a09c05a12176e5495c9a7e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-koak5244-2ff2c54044a09c05a12176e5495c9a7e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-koak5244-2ff2c54044a09c05a12176e5495c9a7e av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5954 avia-img-lazy-loading-not-5954 avia_image ' src=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en-1030x539.jpg\" alt='' title='dmktad-pdc_digital_marketing_and_advertising_en'  height=\"539\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en-1030x539.jpg 1030w, https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en-300x157.jpg 300w, https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en-768x402.jpg 768w, https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en-705x369.jpg 705w, https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en-150x79.jpg 150w, https:\/\/montrealtips.com\/wp-content\/uploads\/2021\/05\/dmktad-pdc_digital_marketing_and_advertising_en.jpg 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\r\n\r\n<div  class='hr av-17uvz5s-f7c301ce68876724ed790860f84e9eb0 hr-default  avia-builder-el-14  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16lqocw-e58f79c894e8e42bb7ab9bdfb7698d51\">\n.flex_column.av-16lqocw-e58f79c894e8e42bb7ab9bdfb7698d51{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-16lqocw-e58f79c894e8e42bb7ab9bdfb7698d51 av_one_full  avia-builder-el-15  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><div  id=\"avia-timeline-1\"  class='avia-timeline-container av-koaka59r-9ba0f8167e7574871195109e6aff60b9 av-slideshow-ui  avia-builder-el-16  avia-builder-el-no-sibling  avia-slideshow-carousel' avia-data-slides='3'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-koak90l2-3dc9c3a0f211b4239d0dc8e76a103405 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-in-order-to-apply-you-must-hold' ><strong>In order to apply you must hold:<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><div style=\"display: none;\"><\/div>\n<p><span style=\"font-weight: 400;\">-A bachelor\u2019s degree in any discipline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not hold a Bachelor\u2019s degree, you must have a minimum of two years of relevant professional experience and must submit:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; A Curriculum Vitae (CV)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; A copy of transcripts of the highest level of education completed<\/span><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-koak9dir-a1baa6ea07f67986aaeb154838c619db av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-admission' ><strong>Admission <span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><div style=\"display: none;\"><\/div>\n<p><span style=\"font-weight: 400;\">Admission for the Fall 2021 semester opens on May 1, 2021 and closes August 25, 2021.<\/span><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-koak9qxq-0a4890309cecd755888cb593febf7639 av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-more-info' ><strong>More Info<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><div style=\"display: none;\"><\/div>\n<div style=\"display: none;\"><\/div>\n<p><span style=\"font-weight: 400;\">You can find more info on<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/www.mcgill.ca\/continuingstudies\/program\/professional-development-certificate-digital-content-community-management<\/span><\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' 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