Autor
Emprendedores y dueños de negocios: ¿conocen el secreto para aprovechar la analítica?
Si hoy tienes un negocio, lo más probable es que tengas un sitio web para él. Ya sea que vendas algo directamente en línea, recibas reservaciones, ofrezcas descargas, lleves todo tu negocio por internet o simplemente brindes información sobre tus productos o servicios, es muy importante entender cómo funciona tu sitio y cómo interactúa la gente con él. 
This book is designed to help start-ups, entrepreneurs, students and more get started with analytics and understand how to extract and act on the most useful data. There was a time when massive marketing budgets meant Fortune 500s had an absolute edge on smaller competition. Today, free tools like Google Analytics empower businesses of just about any size to compete on a grander scale, by arming them with invaluable market insights to continually optimize their online presence.
There is so much value packed into this book for anyone who wants to get an edge on the competition, or even to add valuable knowledge and skills to their career toolkit.
If you or someone you know could benefit from an accessible and complete beginner’s guide to analytics, The Secret to Capitalizing on Analytics is now available for pre-order, and will start shipping in print and digital format on April 21st, 2019.
If you want to win, don’t miss this!
¿Por qué? Porque contar con esta información te ayudará a:
- Entender de dónde vienen los nuevos clientes o visitantes del sitio;
- Ver qué elementos de tu sitio funcionan mejor y cuáles necesitan mejorar;
- Saber cuándo se dispara el interés (no solo las ventas) por tus productos o servicios, para aprovechar esos picos;
- Ver con qué elementos de tu sitio interactúa más la gente;
- Ver en qué punto pierdes visitantes en tu sitio para poder tapar esas fugas;
- Tener claridad sobre cómo se posiciona tu sitio en los buscadores;
- Identificar los contenidos o páginas que más enganchan a tus visitantes (y los que no);
- Y mucho más.
This book is designed to help start-ups, entrepreneurs, students and more get started with analytics and understand how to extract and act on the most useful data. There was a time when massive marketing budgets meant Fortune 500s had an absolute edge on smaller competition. Today, free tools like Google Analytics empower businesses of just about any size to compete on a grander scale, by arming them with invaluable market insights to continually optimize their online presence.
There is so much value packed into this book for anyone who wants to get an edge on the competition, or even to add valuable knowledge and skills to their career toolkit.
If you or someone you know could benefit from an accessible and complete beginner’s guide to analytics, The Secret to Capitalizing on Analytics is now available for pre-order, and will start shipping in print and digital format on April 21st, 2019.
If you want to win, don’t miss this!
Compartir
