Ya salió la 2.ª edición de The Secret to Capitalizing on Analytics.

Un especialista en marketing digital de Montreal publica la segunda edición, de vanguardia, de su libro de marketing y analítica

Montreal Tips is very excited to announce that Tarek Riman, founder of the digital marketing agency Cap.TaiM, has just released the second edition of his popular digital marketing guide for businesses, The Secret to Capitalizing on Analytics (2020 edition). If you’ve been following the trends, digital marketing and specifically analytics are emerging as essential cogs in the business machine especially in 2020. Businesses are realizing the importance of having a strong digital marketing and analytics team to greatly improve their online presence. But at the end of the day, data is power, and the book enables you to wield that power in order to make most of your newly acquired analytical skills.

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Un poco sobre el autor

Como fundador de Cap.TaiM, una agencia de marketing digital de servicio completo, y como reconocido conferencista y profesor universitario, Tarek Riman tiene una amplia trayectoria en negocios y marketing y se dedica a mantenerse al día con las últimas tendencias y a enseñar a otros cómo usar la tecnología más reciente para hacer crecer sus negocios y construir marcas sólidas. Su objetivo no es solo enseñar, sino dar a personas y negocios de todos los tamaños las herramientas y el conocimiento para "manejar su propio espectáculo", como él dice, además de las ganas de seguir aprendiendo, experimentando y desarrollando sus habilidades.

¿De qué se trata la analítica, en realidad?

The main role of analytics is to provide data on how well a website is performing in terms of attracting visitors, engaging them and driving conversions, so that businesses can make knowledge-based decisions and design data-driven strategies to improve business results. “Analytics technology is this great equalizer for businesses. It’s so low cost and accessible, putting all this powerful data into the hands of anyone from an entrepreneur working a side gig, to a huge Fortune 100,” Riman says. “But, this opportunity is often missed because people believe it’s too complicated to set up and learn, or they figure it’s something they’ll do later when they’re bigger or when their numbers go down. Analytics shows you how to get bigger and helps you better anticipate when your numbers might go down and what to do about it. On top of that, it is not that difficult to learn and setting it can easily be done on your own, or with minimal help.” “The thing about analytics technology is that it is continually evolving,” says Riman. “As the technology evolves, it’s important to continually evolve our understanding so that we can stay cutting edge in our industries and take full advantage of the tools available to us. Releasing this second edition is in response to that evolution.”    

¿Para quién es este libro y por qué deberías conseguir tu copia?

This latest version of Riman's book is published with the intention to help all types of businesses and individuals - including entrepreneurs, small businesses, students, seasoned professionals and more - develop their understanding of analytics and data usage, as well as the confidence to dive in and start taking advantage of what is available to them. Touted as a complete web analytics book for beginners, as well as an ideal reference book for seasoned professionals, The Secret to Capitalizing on Analytics (2020 edition) takes the reader from the very basics of what analytics is and why it matters for businesses of all sizes and industries, to exactly how to set up, utilize and ultimately capitalize on this dynamic technology for business success. This second 2020 edition offers updates and additions to the previous version while also offering more insight into how analytics help businesses develop strong marketing strategies. After years of working with businesses of all sizes, Riman wrote this book to help make analytics technology even more accessible. In the book, readers learn set-up processes, common uses of analytics, marketing strategies, and data information and customization methods. Readers also learn how knowing the behavior and demographics of website visitors empowers businesses to design successful strategies, and how to extract and interpret that information using analytics.   Find The Secret to Capitalizing on Analytics (2020 edition) at: https://www.amazon.ca/Secret-Capitalizing-Analytics-Approach-Beginners/dp/1796616192/ref=sr_1_2?keywords=tarek+riman&qid=1588023125&sr=8-2   Looking for more? To view more of Tarek Riman’s work, check out The SEO Way: https://www.amazon.ca/SEO-Way-Beginners-Search-Optimization/dp/1073695166/ref=sr_1_1?keywords=tarek+riman&qid=1588026650&sr=8-1 The Camino Within: https://www.amazon.ca/Camino-Within-never-lost-familiar/dp/1987756525/ref=sr_1_3?keywords=tarek+riman&qid=1588026650&sr=8-3   How to contact? Tarek takes a very human approach with his work and welcomes anybody who is interested in learning more about analytics and the latest edition of The Secret to Capitalizing on Analytics (2020 edition) is encouraged to reach out to Tarek Riman directly via email or through the official website.