La deuxième édition de The Secret to Capitalizing on Analytics est en vente.

Un spécialiste montréalais du marketing numérique publie la deuxième édition, à la fine pointe, de son livre sur le marketing et l'analytique

Montreal Tips is very excited to announce that Tarek Riman, founder of the digital marketing agency Cap.TaiM, has just released the second edition of his popular digital marketing guide for businesses, The Secret to Capitalizing on Analytics (2020 edition). If you’ve been following the trends, digital marketing and specifically analytics are emerging as essential cogs in the business machine especially in 2020. Businesses are realizing the importance of having a strong digital marketing and analytics team to greatly improve their online presence. But at the end of the day, data is power, and the book enables you to wield that power in order to make most of your newly acquired analytical skills.

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Un peu à propos de l'auteur

Fondateur de Cap.TaiM, une agence de marketing numérique à service complet, ainsi que conférencier de renom et professeur d'université, Tarek Riman possède une vaste expérience en affaires et en marketing et se consacre à rester à jour sur les dernières tendances, ainsi qu'à enseigner aux autres comment utiliser les plus récentes technologies pour faire croître leur entreprise et bâtir une image de marque solide. Son but n'est pas seulement d'enseigner, mais de doter les particuliers et les entreprises de toutes tailles des outils et du savoir-faire pour « mener leur propre barque », comme il le dit, ainsi que de la motivation à apprendre, à expérimenter et à développer leurs compétences en continu.

Au fond, de quoi parle l'analytique?

The main role of analytics is to provide data on how well a website is performing in terms of attracting visitors, engaging them and driving conversions, so that businesses can make knowledge-based decisions and design data-driven strategies to improve business results. “Analytics technology is this great equalizer for businesses. It’s so low cost and accessible, putting all this powerful data into the hands of anyone from an entrepreneur working a side gig, to a huge Fortune 100,” Riman says. “But, this opportunity is often missed because people believe it’s too complicated to set up and learn, or they figure it’s something they’ll do later when they’re bigger or when their numbers go down. Analytics shows you how to get bigger and helps you better anticipate when your numbers might go down and what to do about it. On top of that, it is not that difficult to learn and setting it can easily be done on your own, or with minimal help.” “The thing about analytics technology is that it is continually evolving,” says Riman. “As the technology evolves, it’s important to continually evolve our understanding so that we can stay cutting edge in our industries and take full advantage of the tools available to us. Releasing this second edition is in response to that evolution.”    

À qui s'adresse ce livre et pourquoi vous en procurer un exemplaire?

This latest version of Riman's book is published with the intention to help all types of businesses and individuals - including entrepreneurs, small businesses, students, seasoned professionals and more - develop their understanding of analytics and data usage, as well as the confidence to dive in and start taking advantage of what is available to them. Touted as a complete web analytics book for beginners, as well as an ideal reference book for seasoned professionals, The Secret to Capitalizing on Analytics (2020 edition) takes the reader from the very basics of what analytics is and why it matters for businesses of all sizes and industries, to exactly how to set up, utilize and ultimately capitalize on this dynamic technology for business success. This second 2020 edition offers updates and additions to the previous version while also offering more insight into how analytics help businesses develop strong marketing strategies. After years of working with businesses of all sizes, Riman wrote this book to help make analytics technology even more accessible. In the book, readers learn set-up processes, common uses of analytics, marketing strategies, and data information and customization methods. Readers also learn how knowing the behavior and demographics of website visitors empowers businesses to design successful strategies, and how to extract and interpret that information using analytics.   Find The Secret to Capitalizing on Analytics (2020 edition) at: https://www.amazon.ca/Secret-Capitalizing-Analytics-Approach-Beginners/dp/1796616192/ref=sr_1_2?keywords=tarek+riman&qid=1588023125&sr=8-2   Looking for more? To view more of Tarek Riman’s work, check out The SEO Way: https://www.amazon.ca/SEO-Way-Beginners-Search-Optimization/dp/1073695166/ref=sr_1_1?keywords=tarek+riman&qid=1588026650&sr=8-1 The Camino Within: https://www.amazon.ca/Camino-Within-never-lost-familiar/dp/1987756525/ref=sr_1_3?keywords=tarek+riman&qid=1588026650&sr=8-3   How to contact? Tarek takes a very human approach with his work and welcomes anybody who is interested in learning more about analytics and the latest edition of The Secret to Capitalizing on Analytics (2020 edition) is encouraged to reach out to Tarek Riman directly via email or through the official website.