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Photo-style illustration of handmade soap curing in a small Quebec workshop

SELV

Slow-living bath rituals, botanical body oils and whipped butters created by Sarah Laroche.

  • Montréal
  • Beauty and wellness

About SELV

SELV is a Montréal brand of slow-living bath rituals created by Sarah Laroche. It makes botanical body oils, whipped butters and bath products designed to turn a shower or a bath into a calm moment.

Its products suit people who want to slow down at the end of the day, especially during long Quebec winters when skin gets dry. A body oil after a hot bath is a simple ritual to start with. A small set makes a gentle gift for a new mom, a friend going through a busy time or anyone who deserves a quiet evening. It is a local, plant-based option for self-care.

At a glance

Based in
Montréal
Size
An independent, smaller maker
Listed in
Made in QuebecMade in QuebecMade in MontrealMade in Montreal

Questions people ask

Is SELV made in Quebec?

Yes. SELV started in Quebec and is based in Montréal, on the island of Montreal, so it is listed in both Made in Quebec and Made in Montreal.

What does SELV make?

Slow-living bath rituals, botanical body oils and whipped butters created by Sarah Laroche.

Where can I buy from SELV?

Start with its official website, selvrituel.com. Look in pharmacies, natural health stores and independent boutiques. Many smaller makers sell online and at craft markets.

Is SELV a big company or a small business?

SELV is an independent, smaller business. Buying from makers like this one supports local jobs directly.

What are some local brands similar to SELV?

Other local brands in Beauty and wellness include Functionalab, Homeocan, Vivier, Luxcey.

How did SELV get on this list?

Montreal Tips lists businesses that started in Quebec and still make, run or are based here. Listings are free and never sponsored. If you run SELV and want to update this page, contact us.

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