Montreal Based Author

If you own a business today, odds are you have a website for that business. Whether you are selling something directly online, taking reservations, offering downloads, conducting your entire business online, or simply providing information about your product or services, it is so important to understand how your website is performing and how people are interacting with it.

 

Why? Because having this insight will help you:

 

  • Understand where new customers or site visitors are coming from;
  • See which elements of your site are performing best, and which need to be improved;
  • Gain insight into when interest (not just sales) spikes for your products or services, so that you can capitalize on those spikes;
  • See what elements of your site people interact with most;
  • See where you are losing people on your site, so that you can plug those leaks;
  • Get clarity on how your site is performing in search engines;
  • Identify the content or pages that are most engaging to your visitors (and which are not);
  • And so much more.

 

Google Analytics is an amazing, user-friendly and free tool that helps you get this powerful and actionable insight into your business’s online presence. But… what is Google Analytics? How do you set it up? How do you use it? What do you do with the data and insights it provides?

 

Montreal Tips own Tarek Riman has the answers for you in his upcoming book, The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners.

Analytics Book

This book is designed to help start-ups, entrepreneurs, students and more get started with analytics and understand how to extract and act on the most useful data. There was a time when massive marketing budgets meant Fortune 500s had an absolute edge on smaller competition. Today, free tools like Google Analytics empower businesses of just about any size to compete on a grander scale, by arming them with invaluable market insights to continually optimize their online presence.

 

There is so much value packed into this book for anyone who wants to get an edge on the competition, or even to add valuable knowledge and skills to their career toolkit.

 

If you or someone you know could benefit from an accessible and complete beginner’s guide to analytics, The Secret to Capitalizing on Analytics is now available for pre-order, and will start shipping in print and digital format on April 21st, 2019.

 

If you want to win, don’t miss this!

Kids laughing and having fun

Parents, have you ever been to Ikea and found yourself weighing the euphoric joy of shopping kid-free with the inevitable pink eye they’re going to get from the ball pit?

 

We all know that kids mean sacrifice, often of our personal freedoms, social opportunities and even opportunities to expand our horizons, skills and interests. Those sticky, whiny, bouncy, shrieking bundles of absolute joy truly are the most meaningful parts of our lives, and I for one would make the sacrifice over and over again. But boy do I ever love getting a break from them!

 

So when I came across Kidtabulous… holy cow. It’s almost worth planning a wedding all over again just so I can use their amazing service!

 

What is it?

 

Kidtabulous is a mobile child care service specifically for events – weddings, conferences, festivals, workshops, office parties, seminars and more.

 

Many parents don’t have a relative or trusted babysitter to leave their kids with, so offering quality, reliable and FUN child care at events makes them a lot more accessible to parents. It also allows kids to be a part of special events – weddings, christenings, reunions, graduations, etc. – in a way that really is fun for them. Because what four year old has ever sat quietly through speeches?

 

What they offer

 

There are different packages available, all of which can be customized according to the number of kids your expect, the length of time child care will be needed, how involved you want kids to be, etc.

 

You can opt for one of their pop-up playrooms that come with toys, games, craft supplies and activities, and allow kids to run wild without disturbing the event. There is also a kid’s table option that lets kids be part of the event (ideal for kid friendly weddings, family reunions, showers or festivals), but allows them a space just for them with toys and activities to keep them engaged. There is also an animated babysitting service so kids can be part of an event, or stay in the comfort of a hotel room or other personal space.

 

All options come with qualified, caring animators who are “expert nose wipers, sillies-shaker-outters, ‘use your words’ reminder-ers, and fun-stuff-to-do developers.” They take the time to get to know the children and find activities that keep them engaged, happy and having a great time.

 

They bring all the supplies and equipment, you provide the kids!

 

Pregnant woman making a heart with her hand

 

By moms, for moms (and dads)

 

Kidtabulous is owned by entrepreneur, I-yatah Holness. As an entrepreneur and mother herself, increasing the accessibility of social participation for mothers of young children is an initiative near and dear to I-yatah’s heart. Kidtabulous is all about opening doors for parents by ensuring kids aren’t just cared for, but are truly enjoying themselves while parents get the freedom to turn their full focus to the event.

 

She knows that parents want to feel good about where they’re leaving their children, and who they’re leaving them with. She knows they’ll want to check in and will want to chat with caregivers and tell them about their child. She knows they want their children to feel comfortable, happy and as at-home as possible. And that’s exactly what Kidtabulous aims to provide.

 

For your next event…

 

Whether it’s your office team building event, the company BBQ, your wedding or anniversary, annual conference, or any event that parents might attend, check out Kidtabulous, get a free quote, and consider how much you gain by opening up your event to even more people, and providing a truly unique and incredible service. Pink eye ball pits not included ;-)

Inspiring Montrealers: Mirella’s empowering path to pure joy!

Have you ever considered a big lifestyle change and thought… I can’t. It’s too much. That’s not me… Or maybe… I don’t know where to start. I don’t have time. I don’t have the willpower… Or maybe someone else told you it was unrealistic… and you believed them.

If so, you are not alone. Consider the people around you. Those you know, those you don’t. Odds are, every one of them has something they really want, but they don’t even try because of their own negative voices, or the voices of those around them.

Mirella Atallah was one such person. But she proved herself and her naysayers wrong.

 

And you can too, because it doesn’t take superhuman strength to overcome negativity. What it takes is making the conscious choice to say, “No more!” To decide that people can say what they want. Your inner gremlins can say what they want. You’re going to focus on what’s possible and move forward, one step at a time.

Here is Mirella’s inspiring story, in her words:

Life’s road is long and filled with challenges. Along the way, we all accumulate baggage that we drag around with us.

In 2012, I found myself walking around in the freezing Montreal winter. I was far from my home in Lebanon, and asked myself, “What am I doing here? What am I doing with my life?”

I knew I wanted to change my life, and it had nothing to do with homesickness or frozen toes. I was 34 years old, about 200 pounds, with a malfunctioning thyroid, tachycardia, type 2 diabetes, and to top it all off, I was in a toxic relationship.

I didn’t just need a change. I needed a drastic change.

I started my journey at Tristar Gym in Montreal with two simple goals: to lose weight, and to get in shape.

Mirella Atallah fighting

At the time, I had no idea how drastically even my goals would change!

My first week, I felt so lost and nothing made sense. I was out of my element. A gym full of people who seem to already be in shape and know what they’re doing can be so intimidating to someone just starting out.

To make matters worse, a guy in the gym told me I couldn’t do anything and lacked the flexibility to improve. Not only can I not do it now, but he’s telling me I can’t even improve??!! I had already been dealing with naysayers in my personal life. I can’t count the times I’ve been asked, “Aren’t you too old for this?” So that guy’s comment was a huge blow to my confidence.

But I pressed forward anyway. Determined to shake things up and get healthy, I dropped all my medications, started kickboxing, and eventually added in boxing and Muay Thai. I was so curious about Jiu-Jitsu, but felt I was too heavy to even try.

It took three years before I gave Jiu-Jitsu a try, and once I did… I was hooked!!!

Jiu-Jitsu is like a never-ending puzzle. You are always trying to find the right piece for the right place. Against everything – the naysayers, the wounded confidence, all of it – I kept going back. Just six months later, I received a third stripe to my white belt. A year later, I earned my blue belt.

I went from being told I couldn’t even improve, to kicking some serious butt!

You see, I’m not too old and you are not too old. Nobody is too out of shape, too ‘girly’ or too much or not enough of anything, not matter your naysayers may want you to believe.

The only restrictions you have to getting in shape and finding something you love are the restrictions you put on yourself.

There is always a work around. Always a way to achieve what you want. Because it really does start with a single step. And there is always time, space and energy for one step… then one more… and another, and another… You need to believe in yourself and just BE!

In December 2015, I went back to Lebanon. My first love. My home! I looked so hard for a place to train, but no gym felt right. I was ready to move back to Montreal when I stepped into Atos Lebanon and met Head Coach, Daniel Hilal. I knew I had found my new Jiu-Jitsu family.

Mirella Atallah Jiujitsu

What Daniel has done for Brazilian Jiu-Jitsu (BJJ) in Lebanon is unbelievable! Let’s just say he has made an incredible difference. Against all odds, he placed Lebanon on the Jiu-Jitsu map, worldwide, and I have so much respect for this selfless coach. By continually pushing forward, he even attracted another unique Lebanese Jiu-Jitsu athlete, Professor Said Khatib, a black belt from the Mendes Academy.

I can’t help but be inspired by these two outstanding athletes. They are bringing the game to another level in Lebanon and I’m so proud to have had the chance to train and work with them.

Fast-forward to now, I am back in Montreal. My second home!

The search started again, but this time with great focus! A friend recommended Brazilian Top Team (BTT). I went in and it felt right!

I have been so lucky in my Jiu-Jitsu journey. The people I have been fortunate to meet and work with have been so far removed from that laughably negative guy in my first gym.

At BTT, I have had the opportunity to train with top athletes like Leonardo Saggioro. I felt welcome from my very first day, and the level is incredibly good under Professor Fabio Hollanda. There are also so many top female athletes to train with, especially the Head Female Coach, Juliana Mendes Nogueira. What an inspiring BJJ athlete/mom! She is a real role model for women.

At every training session, I’m reminded that Jiu-Jitsu is not just a sport. It’s a therapy; a type of meditation. When I am on the mat, I am ME.

This is a sport that will give you a voice when you feel you have none. Weakness is not an option when you have to be strong. You’ll discover that you are not actually weak. You just are not strong, YET! And you will get there. You will become strong through your own perseverance, and with the support and encouragement of the Jiu-Jitsu community.

On a deeper level, every woman needs to defend herself from any type of abuse, physical or emotional. I know, from personal experience, that Jiu-Jitsu will build you up with the confidence and skills to defend yourself from both types of abuse. Jiu-Jitsu boosts your self-confidence. You will learn to defend yourself, and to use people’s power against them. It’s an entire physical and mental workout. If your main goal is to lose weight, you will lose those extra pounds. But, more importantly, you will train your brain to be calm and to find solutions for the toughest roadblocks on your journey.

Brazilian Jiu-Jitsu really is a lifestyle. It teaches concepts like respect, commitment, humbleness, persistence, and care. All of which are tools needed for a productive and purposeful life!

Parents, I strongly encourage you to enroll your daughters in these amazing martial arts classes. Teach them to be strong and confident. Allow them to break the norms and gift them with the empowering knowledge that they can be self-sufficient. They will learn that they can stand up for themselves and navigate through the roadblocks of their lives.

For all the times I’ve heard, “Oh, you are so strong! I wish I could be like you!” I have to say, “Of course you can! You just have to believe in your capabilities! Be patient and never give up.”

I didn’t start out strong. But it’s where I am now. And I am happier now than I have ever been.

It is not an easy path. There were so many times I felt frustrated and wanted to give up. Instead, I found myself on the mat doing those drills again, and again, and again…

Your Jiu-Jitsu community is supportive and empowering. You will gain friends from all over the world, and will never be alone. The numbers are growing and the community is getting bigger, with more and more women enrolling. Why not you? Why not your daughter?

I’m now 41 and received my purple belt in December. I train 6 days a week and compete as often as I can.

Whenever someone asks how I do it, I say age is a state of mind. The only limits are the ones we set for ourselves. It’s not to late. Now is always a perfect time to start! I know that if I can, you can too.

If you are looking for a place to train in the Middle East or Montreal, please reach out to me and I’ll give you the right contacts.

Follow me on Instagram. I’ll be happy to answer any questions and welcome you into the community!

 


Tarek RimanFounder | Marketer | Speaker | Best Selling Author | University Instructor

With a passion for exploration and sharing new discoveries, I founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

Tarek on Facebook | LinkedIn | Twitter 

 

Calling All Concordia Students: An event not to be missed!

 

Everything is marketing and marketing is everywhere! Maybe that’s a bit extreme, but think about it…  

 

  • Are you in finance? You need to know how those marketing dollars are being spent (and possibly how they can be better spent).
  • Are you in human resources? Understanding the inner workings of any department is to your benefit but, above that, can you use marketing techniques to improve internal communications? (Spoiler alert: Yes.)
  • Planning a career in politics? Do we really need to explain how marketing comes into play there?

Creative Marketing Conference 2019

There are so many fields where a knowledge of marketing, particularly marketing technology, can be a huge benefit. Even if you’re planning to write the next graphic novel to be turned into an acclaimed Netflix series, you’re going to need to market your genius to get it into the spotlight.

 

Enter, the John Molson Marketing Association’s flagship event, the 2019 Creative Marketing Conference! Also known as the CMC, this event is open to all Concordia students, of all majors.

 

This year’s CMC focuses on the future of marketing in a tech-heavy world, and breaking down the barriers between marketing and technology. The event is a full day of speakers, panel discussions and workshops led by marketing and industry leaders who are blazing new trails in the world of marketing and technology. You’ll hear from some truly inspiring individuals and companies, including Montreal Tips’ own Tarek Riman, who will be leading one of three workshops throughout the day.

 

This highly anticipated event takes place on March 16 at the uber-trendy Le Livart on St. Denis, near Duluth.

If you want to give yourself an edge in virtually any industry, CMC is not to be missed. Especially since it caps off with a networking and recruitment cocktail.

Early bird tickets are already sold out, but regular (and very reasonably) priced tickets are still available. Don’t miss out! Get yours now!

 

BONUS

Le Livart is conveniently located around the corner from two of our favourite Montreal BYOBs, Khyber Pass and Jardin de Panos. When you make those great connections at the event, why not continue the evening by picking up a bottle at the St. Denis SAQ and discussing the day’s insights over amazing food?

 


Tarek RimanFounder | Marketer | Speaker | Best Selling Author | University Instructor

With a passion for exploration and sharing new discoveries, I founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

Tarek on Facebook | LinkedIn | Twitter 

Concordia is Offering a Crash Course in Google Analytics

Concordia is Offering a Crash Course in Google Analytics

Listen up. We are in the midst of a Canada-wide unemployment LOW right now. If you think in real estate terms, we’d call this an “employee’s market”. That means, in many industries and fields, employees have a lot more bargaining power as employers strive to retain their top talent, and many job hunters may find themselves being wined and dined by companies struggling to fill open positions.

No better time to kick back and relax, right?

Wrong!

Now is exactly the time to focus on growing your skills through courses and workshops like Concordia’s latest, Understanding Google Analytics to Thrive.

Why now? Here are just a few reasons:

  • Underemployment remains an issue – People are employed, but maybe only part time or in roles that don’t take full advantage of their training. Growing your skills is one way to combat that, or get yourself ready to make a move.
  • It can fast track promotion – Do you want a job, or a career? The difference is growth. A career grows and evolves with you. But you have to take the reins on making that growth happen.
  • It makes you more marketable – Maybe companies are struggling to fill positions, but if your resume looks like everyone else’s, they may still wait for that truly knock-your-socks off candidate. Get some training, attend workshops, add some kick-ass sparkle to that CV.
  • Growth programs may disappear – The job market looks good now, but that can change. The last time it took a nosedive, one of the first things many companies cut was growth and development programs. Right now, they’re more likely to invest in these things to keep employees happy and on board. Strike now.

 

And for employers? Now is the time to invest in the growth and development of your employees, as it can go a long way toward retaining your top talent and attracting amazing people.

So… what kind of skills development should you look for? It depends on your current situation and goals for the future, but one approach is to look for skills, knowledge and expertise that are applicable in a range of industries and roles.

Google Analytics can be used by virtually any business with a website, and it can be used to optimize anything from marketing campaigns, to operations flows, to sales channels, to user experience, to design and beyond.

Knowing how to use Google Analytics makes you an asset because analytics gives incredible insight into so many aspects of a business, such as:

  • How people are finding your site;
  • Where people drop off;
  • How people interact with the site;
  • What areas of a website or webpage need improvement;
  • Where your most profitable traffic comes from;
  • Where investments are NOT paying off;
  • And so much more.

Concordia University’s full day workshop, Understanding Google Analytics to Thrive, led by Montreal Tip’s own Tarek Riman gives you a hands on, crash course in understanding Google Analytics and how to use it to make yourself and your organization thrive.

This is not just a day in a classroom. This is experience. At the end, you’ll know exactly how to dive in, get your hands dirty, and create real results.

Ready to thrive? Register today.