Exciting news as Tarek Riman releases his new book A Beginners Guide to Paid Search Marketing: Search Engine Marketing for Beginners” making this his 4th book in his career.

As a professional digital marketer, Tarek believes in sharing his passion with the world. He also explains how it doesn’t have to be as complicated as it sounds. A Beginners Guide to Paid Search Marketing takes you on a journey of explaining the ins and outs of the SEM world in a beginner-friendly manner. With digital marketing being one of the fastest-growing fields in the industry the book is aimed to not only be accessible to newcomers as the name would suggest, but is actually quite profound, detailed and cutting edge for even veterans of the industry to enjoy and learn something new. As mentioned in the book, the digital world is always moving and it is our job as marketers to adapt to these changes. 

Tarek helps you stay current as everything he teaches in the book is all relevant to the field and will help keep you ahead of the curve. Tarek provides you with everything you would need to know such as how to properly plan, set up and launch successful SEM campaigns, the best optimizations, how to make effective ads and much more.

 

 His human touch helps keep the book feel real and alive without it sounding like you are in a boring lecture. The author makes you feel comfortable and at ease with SEM and you can easily grasp examples that he provides which are industry standard to help better prepare you for real-life scenarios. Tarek’s goal in all of this is to help people, the book was written for your average students, entrepreneurs, markets and business owners in mind and if you fall into one of these categories the book is a must-add to your collection. 

 

And remember,

 “Always be human. Especially in Marketing” – Tarek Riman

To see more of Tarek’s work, check out amazon. 

Through these especially difficult times we could all use a little more love. MontrealTips is proud to feature the “Share Love Celebrate” webinar speaker series of 2020. With an all Canadian cast, the speakers will live stream and share their amazing and inspiring stories to us all. The purpose of this is to help support COVID-19 relief efforts. The event is specifically supporting “Conquer COVID for Cancer” and “The Home Front”. With so many great speakers who all come from different backgrounds it is a great opportunity to be a part of this amazing experience and learn from some of Canada’s greatest minds.

The event begins on Saturday, May 30th at 2 PM EST and you can sign up for free to the webinar here http://www.sharelovecelebrate.com/

 

Meet your speakers and entertainers:

Alice Li

  • Miss Canada 2018 and Miss Global International 2019
  • Accountant, Subway Musician, and Humanitarian

Alvin Law

  • Attitude Expert, Bestselling Author, Hall of Fame Speaker
  • Helped Raise +$175M for Charity

Bhante Saranapala

  • World Civility Ambassador
  • The Urban Buddhist Monk

Codi Shewan

  • Former Funeral Executive Turned Motivational Professional Speaker
  • Author of Everyday Legacy: Lessons for Living With Purpose, Right Now

Dan Shaikh

  • Co-Founder of Speaker Slam, Canada’s Premier Inspirational Speaking Competition
  • On a mission to hit 1 billion views through viral videos that inspire the world

Jamil Jivani

  • Illiteracy Survivor, Cancer Survivor, and Activist
  • Author of Why Young Men: The Dangerous Allure of Violent Movements and What We Can Do About It

Nkechi Nwafor-Robinson

  • Bank Executive and Professional Bodybuilder
  • 5 million views of her inspirational talk

Peter Katz

  • JUNO Award Nominated Singer-Songwriter
  • 13 million views of his hit YouTube video

Samra Zafar

  • Recognized as one of Canada’s “Top 100 Most Powerful Women” and a “Top 25 Canadian Immigrant”
  • Author of the national bestseller A Good Wife: Escaping The Life I Never Chose

 

Come join us support some incredible causes and people and get inspired with us!

 

 

 

 

Leadership Coaching & Training Covered by the Government of Quebec

 

As the current pandemic situation remains uncertain, the Quebec government has launched a new program to refund businesses for leadership coaching and professional training, sending the message that businesses can not only thrive during this time, but can take the opportunity to strengthen and grow.

It seems like this pandemic is putting just about everything to the test: our healthcare system, social systems, economy and more. And we’re all feeling it on personal and professional levels.

There’s a saying going around that we’re not all in the same boat, but we are all in the same storm. For businesses, we are all facing the same pandemic crisis, but each of us with different tools, resources and circumstances, meaning each business (and its people) is having to approach this crisis in its own unique way.

The new program announced by the Quebec government will hopefully give more freedom to businesses and leaders to take action when it comes to surviving and thriving during COVID-19 and beyond.

One of the biggest changes facing many businesses is the sudden shift to remote work. If you’re a business leader, manager, CEO or owner, you’re probably asking questions like…

Guy holding frame on a beach

“How do I keep people engaged and motivated?”

“Can I expect productivity when everyone’s working from home?”

“How do I talk to people about getting their work done, when everyone’s worried about this virus?”

“How do I lead other people when I’m feeling disconnected and overwhelmed?”

For a business to thrive, we all know the people who drive the business need to be working like a well oiled machine. That is never more true than in a time of crisis when you need everyone motivated and committed, working together, collaborating effectively, and bringing their best to the team and their work.

Right now, CEO of Your Life founder, Melissa Dawn, is hosting virtual leadership coaching workshops in partnership with Concordia University to help you create greatness out of crisis. These workshops can potentially be refunded under the new program, and help your business embrace the unique challenges of the COVID-19 pandemic.


4 Virtual Workshops to Help Your Business Thrive.

Here are 4 business and leadership workshops your business can capitalize on during Quarantine:

 

1. Talent Management & Retention: Engaging Millennials

Motivational posters are about as effective as a pat on the back. In today’s rapidly changing professional world, managers need a whole new set of skills that create optimal alignment between the organization’s needs and human resources.
In this one-day workshop, you will learn how to strengthen your value within the organization, build agile and relationship-focused leadership skills, develop talent to engage employees and support business objectives, and create a work culture that cultivates and supports A-players, all while working remotely and navigating the challenges of an uncertain environment.

 

2. Creating Human Connection While Working From Home

As more organizations move to work-from-home models, issues of connection, communication and collaboration are factors to consider. This presents a powerful opportunity to form new pathways of connection, strengthen leadership and transition office cultures into something better and stronger – something that thrives beyond physical walls!
In this workshop, you will be guided to start showing up more consciously (but remotely), taking a holistic and authentic approach to leading others, creating more human connection, and embracing distance-working as a powerful tool for connection. You will develop strategies to be intentionally aware of your impact, tune into your higher self, work on your physical, mental and emotional well-being and ensure the people around you are doing so too.

 

3. Creating Engagement in a Time of Crisis

Times of crisis can be strange and uncertain times. People are on guard, stressed and overwhelmed. Their attention is divided between work, home and media updates. As leaders, we can no longer overlook the humanity of our people, or expect them to show up in full work mode, leaving their personal life behind. This presents us with challenges, but also a powerful opportunity to evolve our leadership, building trust and engagement on a new level.

In this workshop, you will be guided to first lead yourself with confidence and courage. From there, you will work through strategies and coaching tools that will empower you to engage your teams where they are, both physically and mentally. You will come to understand how to approach and lead the whole person – not just the work persona – so that you can be a leader in calming anxieties and bringing people together in virtual environments. You will also develop tools and strategies to create a sense of shared direction and stability at a time when so much is outside our control.

 

4. Vulnerability and Courage in the Workplace

There are many misconceptions out there about vulnerability and its place in work environments. The truth is, it takes real strength to be vulnerable, but the payoff is huge. When we can drop all our fears, limiting beliefs and self-preservative behaviors, we show up with openness and authenticity, inspire others to do the same, and cultivate cultures of trust that continually take organizations to higher levels.

Vulnerability has the potential to empower dealing with difficult conversations, owning mistakes and learning from them, embracing unique strengths and talents, never worrying about what others might think or say… The possibilities are endless. Sound like a no-brainer? What if we told you there is a simple way to make all of this happen? Join this workshop and grasp the power of vulnerability.


Melissa Dawn is a renowned speaker and coach specializing in building strong teams, strengthening organizations from the inside out, and conscious leadership that transforms people and systems, empowering them to reach higher and higher levels of success.

“Connection has always been a big part of my coaching approach,” says Melissa. “First connecting with our truest selves – our inner leaders – then building on that to build stronger connections in our personal and professional lives. It’s that connection that leads to everything else – engagement, retention, productivity, collaboration, creativity, even attracting and retaining customers! So when this pandemic hit, one of my first thoughts as a coach was that people need to remember that connection is still possible from a difference. It may take a shift in mindset, yes, but making that shift will not only get businesses through this crisis (and any other that may come along), but also strengthen them to thrive in amazing new ways down the road. That’s what these workshops are about.”

If you are interested in strengthening your business to thrive during COVID and beyond, check out the workshop links above. If you’re a Quebec based business, don’t forget to look into what funding you might be eligible for under the Quebec government’s new program. Because growth is awesome, but even better when it’s free ;-)

 

Marketing Program at Mcgill

Career Development: You Can’t Miss This McGill Certificate in Digital Content and Community Management!

 

Ready or not, here it… already is! Digital marketing is not the future. It’s the right now. It’s happening. We’re in it. Virtually every business can benefit from it and risks getting left behind (or already has) if they don’t catch up.

 

That’s great news for anyone looking to expand their career opportunities because adding digital marketing expertise to your CV is not that difficult. However, because we’re deep into the digital game, just knowing how to do it or being “really good at Instagram” isn’t always enough. Companies are looking for certifications. Genuine, professional training from reputable institutions.

 

Who’s teaching digital marketing? Well, McGill University for starters.

You can now get a Professional Development Certificate in Digital Content and Community Management from McGill University’s School of Continuing Studies.

 

This is a fantastic program to expand your opportunities, or if you own a business or lead a team and want to get your team members ramped up on digital marketing.

This program is designed to be accessible to students and professionals at a range of skill levels, even if you aren’t strong in marketing or digital. You don’t need 8+ years of marketing experience to understand the teachings, and you won’t need to be an expert in HTML either.

 

You do need a bachelor’s degree or at least two years of relevant work experience.

 

You also need to be ready to learn and ready to do the hands-on work to really build you skill set. After completing the certificate, you will understand how to:

 

  • Create and track digital content (blog posts, social media campaigns, newsletters, etc.)
  • Influence your company’s reputation and brand awareness
  • Influence public opinion and user/visitor behaviour 
  • Manage a corporate crisis online
  • Make measurable, data-driven marketing decisions
  • Create and read analytics reports
  • Build a successful online community

 

The courses are taught by knowledgeable professors as well as professionals with real world experience, including Montreal Tips own Tarek Riman.

 

How do you manage classes and a career? Professional development certificates are designed to be manageable on top of a full time job. Some of the course are in-class, but many are online so that you can attend from wherever you are.

 

Ready to ramp up your professional awesomeness? Check out the program here.

Y4Y Quebec Helps English-Speaking Youth Thrive!

In 2018, Le Journal de Montreal commissioned a poll that revealed some discouraging figures about English-speaking Quebec youth. According to that poll, about 60% of respondents were considering leaving Quebec due to tensions between the anglophone and francophone communities.

 

That’s bad news for the Quebec economy at a time of record low unemployment rates, when finding top talent is more challenging than ever. Especially since many of the anglophones leaving the province, or considering leaving, are well educated, bilingual young people – people who could potentially fill some of those gaps in the labour market.

 

Y4Y (youth for youth) Quebec is a provincial non-profit youth network aimed at English-speaking Quebecers between the ages of 16 to 30. Their mission is to address the issues and concerns facing anglophone youth in the province, and build a sense of community and belonging among them. Through this mission, Y4Y hopes to help this demographic reach their fullest potential within the province, so that they ultimately decide to stay in Quebec.

Y4Y Quebec Helps English-Speaking Youth Thrive!

So, what of bilingualism and support of the French language? Through their own research, Y4Y has found that anglophone youth are actually big supporters of bilingualism, with over 90% of poll respondents saying they believed that learning both English and French is important to Quebec youth. Over 50% expressed an interest in improving their French proficiency, and several more expressed confidence in their current French-language skills.

 

With such interest in learning French and, in many cases, existing bilingualism, why do so many anglophone youth consider leaving? Both Le Journal’s poll and Y4Y’s research uncovered a disconnect with Quebec society. The Journal respondents claimed tensions between the anglophone and francophone communities to be concerning, while over 80% of Y4Y respondents expressed a moderate to non-existent attachment to Quebec society.

 

This disconnect is what Y4Y is working to remedy.

Y4Y logo

Through their work, they hope to inspire English-speaking youth to build the confidence to begin taking on more leadership roles throughout the province.

 

Despite the tensions (or perceived tensions), many Quebec youth of both communities want the same thing: a vibrant, dynamic society with strong leadership, a healthy economy and a growing labour market, where francophone language and culture are celebrated, and learning both languages is accessible to all.

 

Bridging the gap between the communities is how this becomes possible, and it is organizations like Y4Y that are leading the effort.

 

If you would like to know more about Y4Y, join the network, or otherwise get involved, visit their website or drop by their offices at 5964 avenue Notre-Dame-de-Grâce.

 

“Y4Y is now offering internships on an ongoing basis for cegep and university students in communications, marketing, political science, social sciences, and related fields. Please send your CV and a brief letter of intent to [email protected] with the subject heading “Request for Internship” ?

 


Tarek RimanFounder | Marketer | Speaker | Best Selling Author | University Instructor

With a passion for exploration and sharing new discoveries, I founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

Tarek on Facebook | LinkedIn | Twitter