Marketing Program at Mcgill

Career Development: You Can’t Miss This McGill Certificate in Digital Content and Community Management!

 

Ready or not, here it… already is! Digital marketing is not the future. It’s the right now. It’s happening. We’re in it. Virtually every business can benefit from it and risks getting left behind (or already has) if they don’t catch up.

 

That’s great news for anyone looking to expand their career opportunities because adding digital marketing expertise to your CV is not that difficult. However, because we’re deep into the digital game, just knowing how to do it or being “really good at Instagram” isn’t always enough. Companies are looking for certifications. Genuine, professional training from reputable institutions.

 

Who’s teaching digital marketing? Well, McGill University for starters.

You can now get a Professional Development Certificate in Digital Content and Community Management from McGill University’s School of Continuing Studies.

 

This is a fantastic program to expand your opportunities, or if you own a business or lead a team and want to get your team members ramped up on digital marketing.

This program is designed to be accessible to students and professionals at a range of skill levels, even if you aren’t strong in marketing or digital. You don’t need 8+ years of marketing experience to understand the teachings, and you won’t need to be an expert in HTML either.

 

You do need a bachelor’s degree or at least two years of relevant work experience.

 

You also need to be ready to learn and ready to do the hands-on work to really build you skill set. After completing the certificate, you will understand how to:

 

  • Create and track digital content (blog posts, social media campaigns, newsletters, etc.)
  • Influence your company’s reputation and brand awareness
  • Influence public opinion and user/visitor behaviour 
  • Manage a corporate crisis online
  • Make measurable, data-driven marketing decisions
  • Create and read analytics reports
  • Build a successful online community

 

The courses are taught by knowledgeable professors as well as professionals with real world experience, including Montreal Tips own Tarek Riman.

 

How do you manage classes and a career? Professional development certificates are designed to be manageable on top of a full time job. Some of the course are in-class, but many are online so that you can attend from wherever you are.

 

Ready to ramp up your professional awesomeness? Check out the program here.