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Marketing Program at Mcgill

Career Development: You Can’t Miss This McGill Certificate in Digital Content and Community Management!

 

Ready or not, here it… already is! Digital marketing is not the future. It’s the right now. It’s happening. We’re in it. Virtually every business can benefit from it and risks getting left behind (or already has) if they don’t catch up.

 

That’s great news for anyone looking to expand their career opportunities because adding digital marketing expertise to your CV is not that difficult. However, because we’re deep into the digital game, just knowing how to do it or being “really good at Instagram” isn’t always enough. Companies are looking for certifications. Genuine, professional training from reputable institutions.

 

Who’s teaching digital marketing? Well, McGill University for starters.

You can now get a Professional Development Certificate in Digital Content and Community Management from McGill University’s School of Continuing Studies.

 

This is a fantastic program to expand your opportunities, or if you own a business or lead a team and want to get your team members ramped up on digital marketing.

This program is designed to be accessible to students and professionals at a range of skill levels, even if you aren’t strong in marketing or digital. You don’t need 8+ years of marketing experience to understand the teachings, and you won’t need to be an expert in HTML either.

 

You do need a bachelor’s degree or at least two years of relevant work experience.

 

You also need to be ready to learn and ready to do the hands-on work to really build you skill set. After completing the certificate, you will understand how to:

 

  • Create and track digital content (blog posts, social media campaigns, newsletters, etc.)
  • Influence your company’s reputation and brand awareness
  • Influence public opinion and user/visitor behaviour 
  • Manage a corporate crisis online
  • Make measurable, data-driven marketing decisions
  • Create and read analytics reports
  • Build a successful online community

 

The courses are taught by knowledgeable professors as well as professionals with real world experience, including Montreal Tips own Tarek Riman.

 

How do you manage classes and a career? Professional development certificates are designed to be manageable on top of a full time job. Some of the course are in-class, but many are online so that you can attend from wherever you are.

 

Ready to ramp up your professional awesomeness? Check out the program here.

Calling All Concordia Students: An event not to be missed!

 

Everything is marketing and marketing is everywhere! Maybe that’s a bit extreme, but think about it…  

 

  • Are you in finance? You need to know how those marketing dollars are being spent (and possibly how they can be better spent).
  • Are you in human resources? Understanding the inner workings of any department is to your benefit but, above that, can you use marketing techniques to improve internal communications? (Spoiler alert: Yes.)
  • Planning a career in politics? Do we really need to explain how marketing comes into play there?

Creative Marketing Conference 2019

There are so many fields where a knowledge of marketing, particularly marketing technology, can be a huge benefit. Even if you’re planning to write the next graphic novel to be turned into an acclaimed Netflix series, you’re going to need to market your genius to get it into the spotlight.

 

Enter, the John Molson Marketing Association’s flagship event, the 2019 Creative Marketing Conference! Also known as the CMC, this event is open to all Concordia students, of all majors.

 

This year’s CMC focuses on the future of marketing in a tech-heavy world, and breaking down the barriers between marketing and technology. The event is a full day of speakers, panel discussions and workshops led by marketing and industry leaders who are blazing new trails in the world of marketing and technology. You’ll hear from some truly inspiring individuals and companies, including Montreal Tips’ own Tarek Riman, who will be leading one of three workshops throughout the day.

 

This highly anticipated event takes place on March 16 at the uber-trendy Le Livart on St. Denis, near Duluth.

If you want to give yourself an edge in virtually any industry, CMC is not to be missed. Especially since it caps off with a networking and recruitment cocktail.

Early bird tickets are already sold out, but regular (and very reasonably) priced tickets are still available. Don’t miss out! Get yours now!

 

BONUS

Le Livart is conveniently located around the corner from two of our favourite Montreal BYOBs, Khyber Pass and Jardin de Panos. When you make those great connections at the event, why not continue the evening by picking up a bottle at the St. Denis SAQ and discussing the day’s insights over amazing food?

 


Tarek RimanFounder | Marketer | Speaker | Best Selling Author | University Instructor

With a passion for exploration and sharing new discoveries, I founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

Tarek on Facebook | LinkedIn | Twitter 

Concordia is Offering a Crash Course in Google Analytics

Concordia is Offering a Crash Course in Google Analytics

Listen up. We are in the midst of a Canada-wide unemployment LOW right now. If you think in real estate terms, we’d call this an “employee’s market”. That means, in many industries and fields, employees have a lot more bargaining power as employers strive to retain their top talent, and many job hunters may find themselves being wined and dined by companies struggling to fill open positions.

No better time to kick back and relax, right?

Wrong!

Now is exactly the time to focus on growing your skills through courses and workshops like Concordia’s latest, Understanding Google Analytics to Thrive.

Why now? Here are just a few reasons:

  • Underemployment remains an issue – People are employed, but maybe only part time or in roles that don’t take full advantage of their training. Growing your skills is one way to combat that, or get yourself ready to make a move.
  • It can fast track promotion – Do you want a job, or a career? The difference is growth. A career grows and evolves with you. But you have to take the reins on making that growth happen.
  • It makes you more marketable – Maybe companies are struggling to fill positions, but if your resume looks like everyone else’s, they may still wait for that truly knock-your-socks off candidate. Get some training, attend workshops, add some kick-ass sparkle to that CV.
  • Growth programs may disappear – The job market looks good now, but that can change. The last time it took a nosedive, one of the first things many companies cut was growth and development programs. Right now, they’re more likely to invest in these things to keep employees happy and on board. Strike now.

 

And for employers? Now is the time to invest in the growth and development of your employees, as it can go a long way toward retaining your top talent and attracting amazing people.

So… what kind of skills development should you look for? It depends on your current situation and goals for the future, but one approach is to look for skills, knowledge and expertise that are applicable in a range of industries and roles.

Google Analytics can be used by virtually any business with a website, and it can be used to optimize anything from marketing campaigns, to operations flows, to sales channels, to user experience, to design and beyond.

Knowing how to use Google Analytics makes you an asset because analytics gives incredible insight into so many aspects of a business, such as:

  • How people are finding your site;
  • Where people drop off;
  • How people interact with the site;
  • What areas of a website or webpage need improvement;
  • Where your most profitable traffic comes from;
  • Where investments are NOT paying off;
  • And so much more.

Concordia University’s full day workshop, Understanding Google Analytics to Thrive, led by Montreal Tip’s own Tarek Riman gives you a hands on, crash course in understanding Google Analytics and how to use it to make yourself and your organization thrive.

This is not just a day in a classroom. This is experience. At the end, you’ll know exactly how to dive in, get your hands dirty, and create real results.

Ready to thrive? Register today.


 

JMUCC - Concordia’s John Molson School of Business hosts an annual competition

JMUCC – John Molson Undergraduate Case Competition 2019

The most happening Annual Business Case Competition in Montreal.

Did you know that Concordia’s John Molson School of Business hosts an annual case competition that pits 24 teams of business school undergrads from some of the top universities around the world against each other in a battle of business badass-ness?

 

Since 2009, the John Molson Undergraduate Case Competition (JMUCC) has brought together some of the best and brightest from around the world to compete in a week-long event that tests their knowledge, skills and performance under pressure.

 

Throughout the week, teams are presented with live business cases to solve using the strategies, techniques and knowledge they’ve gained in class. It’s an opportunity for students to put their hard work into action and get valuable, practical experience. Team solutions are presented to a panel of judges featuring industry specialists and respected business leaders.

JMUCC organizing team

Winning this prestigious competition is a huge feather in any business student’s cap, but even simply participating can be a major stepping stone towards a vibrant career in the business world. Organized by a committee of John Molson School of Business students, the competition also features several networking events and activities throughout the week, so that participating students can mingle, make connections, learn from each other, and begin to build powerful networks that will help them, and allow them to help others, throughout their careers in the years to come.

 

This year’s participating schools come from 13 different countries across 4 continents and include Concordia, University of New South Wales, University of Münster, Hong Kong University of Science and Technology, American University of Beirut, National University of Singapore, TU Dublin, Universidad Panamericana and many more.

 

Applications to participate in the 2019 event are currently closed, but sponsorship opportunities are still available for businesses and organizations looking to build brand awareness and even recruit tomorrow’s top talent.

Learn more about the JMUCC.

 


Tarek Riman

Founder | Marketer | Speaker | Best Selling Author | University Instructor

As Founder of Cap.TaiM, a full-service digital marketing agency, I have worked with 100+ agencies, SMBs and Fortune 500s. I hold 30+ certifications in digital marketing including AdWords, Analytics, Bing, Hubspot, Woorank, Facebook & Hootsuite.

With a passion for exploration and sharing new discoveries, I also founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

Tarek on Facebook | LinkedIn | Twitter