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Marketing Program at Mcgill

Career Development: You Can’t Miss This McGill Certificate in Digital Content and Community Management!

 

Ready or not, here it… already is! Digital marketing is not the future. It’s the right now. It’s happening. We’re in it. Virtually every business can benefit from it and risks getting left behind (or already has) if they don’t catch up.

 

That’s great news for anyone looking to expand their career opportunities because adding digital marketing expertise to your CV is not that difficult. However, because we’re deep into the digital game, just knowing how to do it or being “really good at Instagram” isn’t always enough. Companies are looking for certifications. Genuine, professional training from reputable institutions.

 

Who’s teaching digital marketing? Well, McGill University for starters.

You can now get a Professional Development Certificate in Digital Content and Community Management from McGill University’s School of Continuing Studies.

 

This is a fantastic program to expand your opportunities, or if you own a business or lead a team and want to get your team members ramped up on digital marketing.

This program is designed to be accessible to students and professionals at a range of skill levels, even if you aren’t strong in marketing or digital. You don’t need 8+ years of marketing experience to understand the teachings, and you won’t need to be an expert in HTML either.

 

You do need a bachelor’s degree or at least two years of relevant work experience.

 

You also need to be ready to learn and ready to do the hands-on work to really build you skill set. After completing the certificate, you will understand how to:

 

  • Create and track digital content (blog posts, social media campaigns, newsletters, etc.)
  • Influence your company’s reputation and brand awareness
  • Influence public opinion and user/visitor behaviour 
  • Manage a corporate crisis online
  • Make measurable, data-driven marketing decisions
  • Create and read analytics reports
  • Build a successful online community

 

The courses are taught by knowledgeable professors as well as professionals with real world experience, including Montreal Tips own Tarek Riman.

 

How do you manage classes and a career? Professional development certificates are designed to be manageable on top of a full time job. Some of the course are in-class, but many are online so that you can attend from wherever you are.

 

Ready to ramp up your professional awesomeness? Check out the program here.

Ȋles-de-Boucherville: A family-friendly oasis 20 minutes from Montreal

 

Just a hop skip and a jump (a.k.a across the bridge) from Montreal’s bustling Hochelaga-Maisonneuve neighborhood is an island oasis you won’t believe is city-adjacent.

 

Parc National des Ȋles-de-Boucherville is a peaceful sanctuary of five small islands right in the middle of the Saint Lawrence known for its white tailed deer and kilometers of breathtaking nature trails, many which are bicycle-friendly, and some reserved exclusively for walking. 

We’ll get to the numerous activities available in a moment, but what makes Ȋles-de-Boucherville truly unique is that one of the islands – l’Ȋle Grosbois – is home to an archeological site and reconstructed Iroquoian village. The site is about a 45 minute hike, or 20 minute bike ride, from the main parking area, so plan for a trek, but it is well worth it.

 

Now, a lot of people visit the area to hike or bike, enjoy nature and have a peaceful picnic with (hopefully) some deer spotting. But there are actually a whole host of activities available year round including canoeing, kayaking, rabaska (those extra long canoes that fit 12-20 people), beach volleyball, standup paddling and more during the summer. In the winter, there is snowshoeing, skiing, kicksledding, winter hiking and even those awesome fatbikes that are designed for biking through snow or sand.

If you’re like many Montrealers, the thought of a tranquil lakeside vacation sounds like heaven. Battling traffic and hours of driving to get there… not so much. This is what makes Ȋles-de-Boucherville even better. There is a gorgeous, secluded campground where you can pitch your own tent, or reserve one of the ready-to-camp Huttopia tents. It’s riverside instead of lakeside, but if you spend most of the year alley-side… po-tay-to, po-tah-to, right? (Not really, but you know what we mean.) 

 

Do be aware that the campground is not accessible by car – only on foot or by bike – but that just adds to the tranquility of the place. No traffic noises!! You will also take a river shuttle to get there, which is about as charming as it gets.

If you’re bringing the family, Ȋles-de-Boucherville is incredibly family friendly. So, while you can’t bring everything your car can hold (since cars can’t get to the campsite), there are several necessities available on site including booster seats, highchairs, changing tables, strollers and trailers, playpens and even children’s dishes. Huttopia tents even come with microwaves. And everything for kids aged 17 and under is free.

 

If you’re the RV type of camper, there are a few RV spots available as well, but obviously in a different area. One that’s accessible not only by car, but by massive tenement on wheels.

 

Ready for an island escape? Check out the Ȋles-de-Boucherville site!

 

Creating a life and business you love waking up to

This powerful workshop will help you uncover the type of business you want to create, one where the roots are based on your core values, your purpose and deep inner truth. Learn how to overcome barriers, create compelling marketing, attract amazing clients, establish a brand that is a true reflection of you, and build a life you are excited to wake up to!

MELISSA DAWN – FOUNDER OF CEO OF YOUR LIFE, SPEAKER, COACH & BESTSELLING AUTHOR

Melissa Dawn is a Certified Professional Co-Active Coach (CPCC), a Professional Certified Coach (PCC), a certified Team Performance Coach (CTPC), and holds a Bachelor of Commerce (BComm). She is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur, has been featured on podcasts and talk shows such as Entrepreneur on Fire, Breakfast Television and CJAD Radio, and is the author of the international bestselling book, I Attract What I Am.
She was also named one of the top coaches in 2018 and 2019 by Hubspot.
Her work revolves around helping thousands of people tap into their inner voice, bring their unique strengths out with confidence, so they get from where they are to where they want to be.

Book Spot: https://www.eventbrite.ca/e/creating-a-life-and-business-you-love-waking-up-to-with-melissa-dawn-tickets-62549637650

What is Sous les projecteurs?

We know that staying up to date on today’s big ideas and tomorrow’s big trends is a job in and of itself.

As the world’s first working, learning and growing store – we are excited to introducing Sous les projecteurs: a new community gathering and learning space. Sous les projecteurs will engage communities with knowledgeable experts to both inspire, inform, motivate and educate.

Sous les projecteurs is a space accessible to persons that use mobility devices. We encourage people from all backgrounds to participate in our public programming

Book Spot: https://www.eventbrite.ca/e/creating-a-life-and-business-you-love-waking-up-to-with-melissa-dawn-tickets-62549637650

AquaVerti Farms

The evidence is as clear as the increasingly extreme weather conditions all over the world: we need to get serious about changing the way we do things if we’re going leave behind a livable planet.

It’s a scary truth, but there’s also a lot to be optimistic about because there are so many initiatives working to do just that.

One such initiative is a unique company in Ville St Laurent that’s blending technology from the automotive industry with Dutch agricultural practices to significantly reduce the carbon footprint of lettuce – a crop that typically requires a lot of land, water and pesticides to produce, and experiences a great deal of waste simply due to the delicacy of lettuce leaves and how easily they can be damaged in harvesting, packaging and transporting.

Aquaverti Farms has developed a lettuce growing method that produces 0 greenhouse gases, uses 0 pesticides, and requires 95% less water than traditional farming methods.

Housed in what is essentially a large factory, Aquaverti makes use of the vertical space with hydroponic ponds! How do the farmers get up there to tend to their crops? They don’t! The robots do. This is where automotive technology comes into play. Robotic machines set the ponds into place, monitor conditions and even harvest the crops. Aquaverti uses custom-designed LED lights and nutrients are fed directly into the pools growing the lettuce. It’s an incredibly efficiently process with just 35 days from seed to harvest.

The picture in your mind right now (and in reality) is probably a far cry from that picturesque vision we have of rows of crops growing from the earth, bathed in the natural sunlight. It’s reasonable to wonder if crops grown in a factory can really be as nutritious as those grown traditionally. The answer is, even more so.

Canada is the world’s largest importer of lettuce in the world (way to go on eating your leafy greens, folks!). That’s no surprise though, since our climate makes it a difficult crop to grow locally, and impossible to grow outdoors year round. If we want it, we have to import it. Unfortunately, from the moment most produce is harvested, it begins to gradually lose nutritional value. If it takes several days after harvesting for lettuce to reach your plate, it simply isn’t as nutrient-rich as it was straight from the farm. By producing locally, lettuce can reach your plate literally hours after harvesting, ensuring a fresher, crisper, more nutritious salad.

Aquaverti has set of goal of producing up to 2000 heads of lettuce each day, year round. They are currently focused on growing curly lettuce as it is so easily damaged in transport. Growing it locally mean less transportation, which means less waste. As a bonus, curly lettuce is delicious and makes for beautifully instagrammable salads. Looks pretty good on a bacon double cheeseburger too.

Can other vegetables be grown this way? Some, but not most. The conditions lettuce needs to grow well makes it uniquely suited for this type of farming, so while we likely won’t be seeing carrots or potatoes grown on hydroponic structures, it’s initiatives like Aquaverti that drive the innovation, creativity and passion we need to take our planet in a new, sustainable direction.

Want to know more about Aquaverti Farms? Check out their website or follow them on Facebook.

Y4Y Quebec Helps English-Speaking Youth Thrive!

In 2018, Le Journal de Montreal commissioned a poll that revealed some discouraging figures about English-speaking Quebec youth. According to that poll, about 60% of respondents were considering leaving Quebec due to tensions between the anglophone and francophone communities.

 

That’s bad news for the Quebec economy at a time of record low unemployment rates, when finding top talent is more challenging than ever. Especially since many of the anglophones leaving the province, or considering leaving, are well educated, bilingual young people – people who could potentially fill some of those gaps in the labour market.

 

Y4Y (youth for youth) Quebec is a provincial non-profit youth network aimed at English-speaking Quebecers between the ages of 16 to 30. Their mission is to address the issues and concerns facing anglophone youth in the province, and build a sense of community and belonging among them. Through this mission, Y4Y hopes to help this demographic reach their fullest potential within the province, so that they ultimately decide to stay in Quebec.

Y4Y Quebec Helps English-Speaking Youth Thrive!

So, what of bilingualism and support of the French language? Through their own research, Y4Y has found that anglophone youth are actually big supporters of bilingualism, with over 90% of poll respondents saying they believed that learning both English and French is important to Quebec youth. Over 50% expressed an interest in improving their French proficiency, and several more expressed confidence in their current French-language skills.

 

With such interest in learning French and, in many cases, existing bilingualism, why do so many anglophone youth consider leaving? Both Le Journal’s poll and Y4Y’s research uncovered a disconnect with Quebec society. The Journal respondents claimed tensions between the anglophone and francophone communities to be concerning, while over 80% of Y4Y respondents expressed a moderate to non-existent attachment to Quebec society.

 

This disconnect is what Y4Y is working to remedy.

Y4Y logo

Through their work, they hope to inspire English-speaking youth to build the confidence to begin taking on more leadership roles throughout the province.

 

Despite the tensions (or perceived tensions), many Quebec youth of both communities want the same thing: a vibrant, dynamic society with strong leadership, a healthy economy and a growing labour market, where francophone language and culture are celebrated, and learning both languages is accessible to all.

 

Bridging the gap between the communities is how this becomes possible, and it is organizations like Y4Y that are leading the effort.

 

If you would like to know more about Y4Y, join the network, or otherwise get involved, visit their website or drop by their offices at 5964 avenue Notre-Dame-de-Grâce.

 

“Y4Y is now offering internships on an ongoing basis for cegep and university students in communications, marketing, political science, social sciences, and related fields. Please send your CV and a brief letter of intent to [email protected] with the subject heading “Request for Internship” ?

 


Tarek RimanFounder | Marketer | Speaker | Best Selling Author | University Instructor

With a passion for exploration and sharing new discoveries, I founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

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