A Beginner’s Guide to Paid Search Marketing — Book by Tarek Riman (2026)
A Beginner’s Guide to Paid Search Marketing is a practical, no-fluff introduction to Google Ads and paid search by Tarek Riman, founder of Montreal Tips and a Montreal-based marketing and analytics specialist. The book remains one of the clearest entry points into paid search for entrepreneurs, freelancers, and marketing managers.
Who the Book Is For
- Small business owners running their first Google Ads campaigns
- Marketing managers new to performance channels
- Freelancers offering Google Ads services for the first time
- Marketing students learning paid search fundamentals
- Founders hiring agencies who want to understand what they’re paying for
What the Book Covers
- How Google Ads auctions work — ad position and cost-per-click
- Keyword research for paid (different from SEO)
- Account structure: campaigns, ad groups, ads, keywords
- Ad copywriting that converts
- Landing page best practices tied to ad relevance
- Bidding strategies: manual vs automated
- Conversion tracking setup — the foundation everyone skips
- Reporting and optimization workflows
- Common beginner mistakes that waste budget
Why Paid Search Still Matters in 2026
Google Ads remains one of the highest-intent advertising channels available. Despite AI search growth, ad budgets are growing, not shrinking. Most failed campaigns aren’t platform failures — they’re failures of setup, tracking, or copy.
What Makes This Book Different
- Written by a practitioner from real client work
- Focused on fundamentals that don’t expire — UI changes constantly, principles stay the same
- Short and direct — readable in a weekend, referenceable as you build campaigns
- Examples from B2B and B2C campaigns including small-budget contexts
About the Author
Tarek Riman is a Montreal-based marketing and analytics specialist with experience across Canadian and international brands. Founder of Montreal Tips, published author, and frequent speaker on data and analytics.
How to Get the Book
Available in print and digital formats through major retailers including Amazon, Chapters/Indigo, and select independent bookstores. Search “A Beginner’s Guide to Paid Search Marketing Tarek Riman” to find current editions.
Companion Resources
- Google Ads Help Center — official documentation, free
- Google Skillshop — free certification courses
- Search Engine Land and Search Engine Journal — industry news
