Exciting news as Tarek Riman releases his new book A Beginners Guide to Paid Search Marketing: Search Engine Marketing for Beginners” making this his 4th book in his career.

As a professional digital marketer, Tarek believes in sharing his passion with the world. He also explains how it doesn’t have to be as complicated as it sounds. A Beginners Guide to Paid Search Marketing takes you on a journey of explaining the ins and outs of the SEM world in a beginner-friendly manner. With digital marketing being one of the fastest-growing fields in the industry the book is aimed to not only be accessible to newcomers as the name would suggest, but is actually quite profound, detailed and cutting edge for even veterans of the industry to enjoy and learn something new. As mentioned in the book, the digital world is always moving and it is our job as marketers to adapt to these changes. 

Tarek helps you stay current as everything he teaches in the book is all relevant to the field and will help keep you ahead of the curve. Tarek provides you with everything you would need to know such as how to properly plan, set up and launch successful SEM campaigns, the best optimizations, how to make effective ads and much more.

 

 His human touch helps keep the book feel real and alive without it sounding like you are in a boring lecture. The author makes you feel comfortable and at ease with SEM and you can easily grasp examples that he provides which are industry standard to help better prepare you for real-life scenarios. Tarek’s goal in all of this is to help people, the book was written for your average students, entrepreneurs, markets and business owners in mind and if you fall into one of these categories the book is a must-add to your collection. 

 

And remember,

 “Always be human. Especially in Marketing” – Tarek Riman

To see more of Tarek’s work, check out amazon. 

books by Canadian marketers

The Secret to Capitalizing on Analytics 2nd Edition is Out.

Montreal based Digital Marketer Publishes Leading Edge Second Edition of Marketing and Analytics Book

Montreal Tips is very excited to announce that Tarek Riman, founder of the digital marketing agency Cap.TaiM, has just released the second edition of his popular digital marketing guide for businesses, The Secret to Capitalizing on Analytics (2020 edition).

If you’ve been following the trends, digital marketing and specifically analytics are emerging as essential cogs in the business machine especially in 2020. Businesses are realizing the importance of having a strong digital marketing and analytics team to greatly improve their online presence. But at the end of the day, data is power, and the book enables you to wield that power in order to make most of your newly acquired analytical skills.


A little about the author

As the founder of Cap.TaiM, a full-service digital marketing agency, as well as a renowned speaker and university professor, Tarek Riman has an extensive background in business and marketing and is dedicated to staying up to date on the latest trends, as well as educating others about how they can utilize the latest technology to grow their businesses and build strong brand identities. His aim is not just to teach, but to arm individuals and businesses of all sizes with the tools and know-how to “run their own show”, as he says, as well as the drive to continually learn, experiment, and grow their skills.

A book on learning analytics

What is Analytics all about anyways?

The main role of analytics is to provide data on how well a website is performing in terms of attracting visitors, engaging them and driving conversions, so that businesses can make knowledge-based decisions and design data-driven strategies to improve business results.

“Analytics technology is this great equalizer for businesses. It’s so low cost and accessible, putting all this powerful data into the hands of anyone from an entrepreneur working a side gig, to a huge Fortune 100,” Riman says. “But, this opportunity is often missed because people believe it’s too complicated to set up and learn, or they figure it’s something they’ll do later when they’re bigger or when their numbers go down. Analytics shows you how to get bigger and helps you better anticipate when your numbers might go down and what to do about it. On top of that, it is not that difficult to learn and setting it can easily be done on your own, or with minimal help.”

“The thing about analytics technology is that it is continually evolving,” says Riman. “As the technology evolves, it’s important to continually evolve our understanding so that we can stay cutting edge in our industries and take full advantage of the tools available to us. Releasing this second edition is in response to that evolution.”

 

 

Who is this book for and why should you pick up your copy?

This latest version of Riman’s book is published with the intention to help all types of businesses and individuals – including entrepreneurs, small businesses, students, seasoned professionals and more – develop their understanding of analytics and data usage, as well as the confidence to dive in and start taking advantage of what is available to them.

Touted as a complete web analytics book for beginners, as well as an ideal reference book for seasoned professionals, The Secret to Capitalizing on Analytics (2020 edition) takes the reader from the very basics of what analytics is and why it matters for businesses of all sizes and industries, to exactly how to set up, utilize and ultimately capitalize on this dynamic technology for business success. This second 2020 edition offers updates and additions to the previous version while also offering more insight into how analytics help businesses develop strong marketing strategies.

After years of working with businesses of all sizes, Riman wrote this book to help make analytics technology even more accessible. In the book, readers learn set-up processes, common uses of analytics, marketing strategies, and data information and customization methods. Readers also learn how knowing the behavior and demographics of website visitors empowers businesses to design successful strategies, and how to extract and interpret that information using analytics.

 

Find The Secret to Capitalizing on Analytics (2020 edition) at:

https://www.amazon.ca/Secret-Capitalizing-Analytics-Approach-Beginners/dp/1796616192/ref=sr_1_2?keywords=tarek+riman&qid=1588023125&sr=8-2

 

Looking for more?

To view more of Tarek Riman’s work, check out

The SEO Way: https://www.amazon.ca/SEO-Way-Beginners-Search-Optimization/dp/1073695166/ref=sr_1_1?keywords=tarek+riman&qid=1588026650&sr=8-1

The Camino Within: https://www.amazon.ca/Camino-Within-never-lost-familiar/dp/1987756525/ref=sr_1_3?keywords=tarek+riman&qid=1588026650&sr=8-3

 

How to contact?

Tarek takes a very human approach with his work and welcomes anybody who is interested in learning more about analytics and the latest edition of The Secret to Capitalizing on Analytics (2020 edition) is encouraged to reach out to Tarek Riman directly via email or through the official website.

Best Motivational Books by Canadian Authors

(Opinion Article | Please note: Article includes Affiliate links to Amazon)

With isolation upon us, it’s the time to find alternative ways to lift our spirits and try to break free of the mold of our current mundane situation. We decided it would be an ideal time to introduce our top 5 inspirational books by Canadian authors to help you along that path. A motivator of sorts, we believe that inspirational books are a great way to spark a positive change in our everyday lives.


What are the best motivational and inspirational books written by Canadian Authors?

Here is a list of the Top 5 inspirational books by Canadian authors:

1. Anne of Green Gables by Lucy Maud Montgomery

We wanted to start off with a true Canadian classic. Originally published in 1908 it is a book that most Canadians have probably read in elementary school if not at least one point in their lives. Regardless of if you read it or not it is an incredible book to discover or revisit. The general premise is that Anne is trying to escape her stale life in Prince Edward Island by using her imagination to overcome her hurdles in life. It is a light story of pure fun and is truly a joy to read.

Find it at: https://amzn.to/2UGyNWz

2. The Camino Within  by Tarek Riman

Montreal tips founder Tarek Riman wrote “The Camino Within” about his adventure by bike along the Camino de Santiago in Spain. He dropped everything at home to pursue his journey and wrote this book about his experiences while there. He wanted more out of life and opted to get a change of scenery and took on a challenge that would change his perspectives and gain clarity on life. The book follows Tarek through his series of encounters, lessons, and trials while trying to find the true meaning of life. It really pushes its readers to find out they are capable of and to simultaneously encourage you to take a new journey of your own!Find it at: https://amzn.to/3aOudLS

The Camino Within Book

3. Dual Citizens by Alix Ohlin Montreal Born

Alix Ohlin, a Montreal born author wrote her inspiring book called “Dual Citizens”. “Dual Citizens” is about Lark Brossard our main protagonist whos mostly felt invisible throughout her life. She, like everybody else, has her issues with a variety of things but it is in the way she handles herself and the situation at hand which is admirable and can really stay with you as a reader. It is a wonderful coming-of-age story that branches out into relationships with her lover, mother and especially her sister who plays a crucial role in the novel. Without giving away too much, it is a powerful novel that tackles themes such as ambition, self-knowledge, and sisterhood.
Find it at: https://amzn.to/2wiE0L6

4. The Better Angels of Our Nature By Steven Pinker

As we could all use a little bit of good news these days, “Angels of Our Nature” certainly delivers in that aspect. The book is essentially about how violence has declined in the short and long run in the world. He backs this theory up with data while also highlighting certain reasons as to why it is on the decline. Pinker also suggests how our generation is currently one of the most peaceful eras in human history in which explains why and how in the book. Overall, its a book with a positive message which we can surely use right now. It’s also worth mentioning that Bill Gates once tweeted that it is one of the most inspiring books he’s ever read.

Find it at: https://amzn.to/39OgMu4

5. Chorus of Mushrooms by Hiromi Goto

For something a little different, “Chorus of Mushrooms” is simply about her family in a small town in Alberta. It goes into detail about the generations of Japanese women in her family. The story delves into Japanese folk legends and also has some rom-com mixed in. It offers an interesting perspective about somebody’s cultures and traditions while also keeping it a light and pleasant read.

Find it at: https://amzn.to/2V2BmRL

Montreal-Based Coach is Shaking Up Teams

Montreal Team Performance Coaching

The following is an interview between MontrealTips and Melissa Dawn, founder of CEO of Your Life. Melissa is a Montreal-based Leadership and Team Performance Coach. She works with individuals, teams and organizations to help them uncover their unique strengths and values and harness that innate power to take themselves to the next level. Her CEO of Your Life Coaching organization was recently named one of Hubspot’s top coaching services.


MTLTips: It’s great to have you with us today, Melissa!

Melissa Dawn: Thanks! It’s really great to be here.

What does a team Performance Coach do?

MTLTips: Now, you are a Leadership Coach, which I think many people are familiar with, but you’re also a Team Performance Coach and I think that’s new to a lot of people. Can you tell us what that means?

Melissa Dawn: So, to understand Team Performance Coaching, the first thing to understand is that teams – and in terms of my coaching I’m talking about business and corporate teams of all sizes, levels and industries – each team functions as a system. That system has its own values, strengths, challenges and unwritten rules that govern everything from how the team approaches problems, to how they view management, to how they interact with clients, and so on. The system is powerful and often the people within the system and those around them are not even fully aware of that system.

 

MTLTips: If they aren’t aware… I mean, when you say “system” are you not talking about documented processes or culture?

Melissa Dawn: Culture, yes, but “documented”, rarely. Or at least not entirely, and the undocumented aspects tend to be the most powerful. So what I mean by “system” is this almost living, breathing organism that evolves out of the combination of different personalities, the leadership styles and approaches, the overall working environment, the history of the team, how it came to be, how it fits into the organizational ecosystem, the challenges it faces now or has faced in the past… all of these elements come together to create the team system. So, what the team has encountered in the past, for example, is going to impact how they approach obstacles in the present, whether or not that approach is documented as an official process. 

MTLTips: In the articles you’ve published and on your website, you talk a lot about getting to the core, or the root of the team to solve problems. How does that work in relation to this system concept?

Melissa Dawn: When clients come to me they’re almost always in a sort of stuck feeling, or they feel like they’re running up against the same challenges over and over again. They want to move forward, but every new process they put in place or approach they try keeps butting up against the same issues and the status quo is maintained. Whatever those issues may be – lack of engagement, conflict within the team, people just not wanting to try new things, goals or objectives not clearly communicated or understood, negativity, lack of motivation… when you continually get held back by the same issue or assortment of issues, it actually comes down to the system. This is a characteristic of the system that has been learned and has grown with the team. It’s a part of the team. In this case, the issue can’t be fixed with a new process. We have to get to the root of how it’s thriving so we can cut off that negativity and grow the team in a stronger direction.

 

MTLTips: That makes a lot of sense, but also… what does that look like? What’s that process? I’m imagining group therapy sessions or something! (laughs)

Melissa Dawn: (laughs) Not quite, but there certainly is a level of introspection that takes place. Believe it or not, there are quantitative assessments involved. I really do believe that what gets measured, gets managed. That’s a fundamental aspect of Team Performance Coaching. The assessments I use have been designed and perfected over the years by top coaches, business leaders, coaching institutions and yes, even some input from therapists. We have to remember that, ultimately, we’re working with humans. Human emotions, human drives, human instincts. So there is a great deal of compassion involved in the process, but also, these assessments that take real measurements of the current status of the team – elements like productivity, engagement, employee satisfaction, leadership effectiveness, collaboration, etc. – these assessments are what start the deep dive into the coaching process. They give a clear picture of the current team system and a benchmark from which to measure progress. From there, we identify the main challenges of the team but, most importantly, we identify the unique strengths – strengths of the team itself and strengths of the individual members. These strengths give us something to grow from.

Growth in Team Performance

 

MTLTips: That’s the second time you’ve used the word “grow”. I take it growth is a big part of this process?

Melissa Dawn: A huge part! However the team functions today, it grew that way because certain things were fed – ideas, beliefs, habits, etc. Just as negative elements can be fueled and grown, positive elements can, too. So, a key aspect of Team Performance Coaching is identifying those amazing opportunities for growth. It’s not just about getting rid of the negativity or the undesirable habits. It’s about feeding the strengths of the team so that the best parts of the team become stronger, confidence and engagement grow, and collaboration and creative problem solving become a natural part of the evolving team system. Now, a lot of teams struggle with motivation. What motivates people more than seeing the best parts of themselves or their teams grow even stronger? We focus on growing these strengths because that’s where the greatest value lies, but also because it fuels motivation, engagement and productivity like nothing else.

 

MTLTips: That sounds amazing and inspirational almost, but how do you actually get people to do this? You mentioned before people not wanting to try new things. This all sounds… very new! Won’t people just sink back into old habits?

MD: There has to be a desire to change, for sure. But it doesn’t have to be big to start with. Another key element of Team Performance Coaching is guiding people to have the difficult conversations that need to be had. I think we can all relate to that. Those conversations that, if we were able to have them openly and without judgement, with everyone keeping their cool and speaking respectfully and compassionately, could really change things for the team and open up possibilities.

 

MTLTips: Oh yes, I can relate to that!

MD: But where do you even start, right? Like, how’s everyone going to react if I just open up this massive can of worms we’ve all been tiptoeing around?

MTLTips: Exactly!

Melissa Dawn: This is where the right coach can have a huge impact. Because having these conversations is not a skill most of us have. When it comes down to it, most of us just weren’t raised that way! We’re raised or conditioned in some way to avoid these conversations completely, but all that does is establish more and more bottlenecks. The right coach will help people learn techniques to approach and guide these conversations in a way that honours the human on the other side of the table, but also holds people accountable – not in a “this is your fault” way, but in a “let’s dig into this together” way. What I’ve found is that all you need is one person to take that first courageous step. One person to really embrace the techniques, embrace the mindset, embrace the challenge and step into it. When someone does that, it has this amazing domino effect! It’s like it suddenly gives other people permission to start speaking more openly and honestly. Really speaking from the heart.

MTLTips: So how does all of this impact performance? It’s called “Team Performance Coaching”, afterall. 

Melissa Dawn: When we think of a team system locked in negative or limiting habits, a lot of energy goes into that. Whether it’s trying to keep up appearances, to work around difficult personalities, avoiding speaking up, fear of change, conflict with other team members, lack of clarity on objectives… whatever it is, it takes a lot of energy from the people within your team. When a team can overcome those challenges and really start to grow its strengths, performance is just going to skyrocket. All of that energy previously wasted on unproductive areas can now be directed towards the real work of the team, and that’s working together to meet objectives, inspire innovation and overcome challenges. And, just as that one person taking that first step can have a domino effect on others, the team taking these steps together will have a domino effect on the overall organization. We mentioned culture earlier. This is about co-creating a culture of trust, respect and the courage to be open about things instead of letting them become roadblocks. When you can do that, either as a team, individual or an organization, performance just naturally reaches greater and greater heights. People feel good about what they’re doing and the environment they’re doing it in, they’re happier to be doing it, they feel challenged in the best way and they’re excited about what they can accomplish.

The Process of Team Performance Coaching

MTLTips: So this clearly isn’t something that happens overnight.

Melissa Dawn: No. This definitely takes dedication and perseverance, but the good news is that the first steps really start to open up your perspective. You start to see, right away, what’s possible and it’s an exciting thing, both on a personal and team level. And like I mentioned before, that’s quite powerful in terms of motivation. Those first steps fuel the next ones and so on. Now, I often give one-off workshops on this, which I really enjoy. It’s just amazing to see that ‘click’ in someone. That spark in their eye when they start to get it and get excited about their own potential. But what I really love is when I get to do either a full coaching program, or follow up coaching after a workshop because that’s when I get the opportunity to witness, and be an integral part of, real change. I’ve had a long career. Nearly two decades in different roles and industries in marketing and business development, including several years as VP of marketing. So I’ve experienced being a member of, or leading a variety of different teams. I know how a strong team can raise up a whole organization and I know how a struggling team can do the opposite. What’s truly exciting for me now is that I know how to help those that struggle and it’s so amazing to see the impact that has on the overall organization.

 

MTLTips: Well, I guess that leaves us with one final question… how can people work with you?

Melissa Dawn: That’s the easy part! All the information about the different workshops and coaching programs I offer is available on my website at ceoofyour.life. Most people use the contact form on my website to get more information or to ask about availability, but they can also reach me directly at [email protected]

 

MTLTips: Thank you very much, Melissa. It’s been great speaking with you and learning about Team Performance Coaching.

Melissa Dawn: Thank YOU! 

Montreal Based Author

If you own a business today, odds are you have a website for that business. Whether you are selling something directly online, taking reservations, offering downloads, conducting your entire business online, or simply providing information about your product or services, it is so important to understand how your website is performing and how people are interacting with it.

 

Why? Because having this insight will help you:

 

  • Understand where new customers or site visitors are coming from;
  • See which elements of your site are performing best, and which need to be improved;
  • Gain insight into when interest (not just sales) spikes for your products or services, so that you can capitalize on those spikes;
  • See what elements of your site people interact with most;
  • See where you are losing people on your site, so that you can plug those leaks;
  • Get clarity on how your site is performing in search engines;
  • Identify the content or pages that are most engaging to your visitors (and which are not);
  • And so much more.

 

Google Analytics is an amazing, user-friendly and free tool that helps you get this powerful and actionable insight into your business’s online presence. But… what is Google Analytics? How do you set it up? How do you use it? What do you do with the data and insights it provides?

 

Montreal Tips own Tarek Riman has the answers for you in his upcoming book, The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners.

Analytics Book

This book is designed to help start-ups, entrepreneurs, students and more get started with analytics and understand how to extract and act on the most useful data. There was a time when massive marketing budgets meant Fortune 500s had an absolute edge on smaller competition. Today, free tools like Google Analytics empower businesses of just about any size to compete on a grander scale, by arming them with invaluable market insights to continually optimize their online presence.

 

There is so much value packed into this book for anyone who wants to get an edge on the competition, or even to add valuable knowledge and skills to their career toolkit.

 

If you or someone you know could benefit from an accessible and complete beginner’s guide to analytics, The Secret to Capitalizing on Analytics is now available for pre-order, and will start shipping in print and digital format on April 21st, 2019.

 

If you want to win, don’t miss this!