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books by Canadian marketers

The Secret to Capitalizing on Analytics 2nd Edition is Out.

Montreal based Digital Marketer Publishes Leading Edge Second Edition of Marketing and Analytics Book

Montreal Tips is very excited to announce that Tarek Riman, founder of the digital marketing agency Cap.TaiM, has just released the second edition of his popular digital marketing guide for businesses, The Secret to Capitalizing on Analytics (2020 edition).

If you’ve been following the trends, digital marketing and specifically analytics are emerging as essential cogs in the business machine especially in 2020. Businesses are realizing the importance of having a strong digital marketing and analytics team to greatly improve their online presence. But at the end of the day, data is power, and the book enables you to wield that power in order to make most of your newly acquired analytical skills.


A little about the author

As the founder of Cap.TaiM, a full-service digital marketing agency, as well as a renowned speaker and university professor, Tarek Riman has an extensive background in business and marketing and is dedicated to staying up to date on the latest trends, as well as educating others about how they can utilize the latest technology to grow their businesses and build strong brand identities. His aim is not just to teach, but to arm individuals and businesses of all sizes with the tools and know-how to “run their own show”, as he says, as well as the drive to continually learn, experiment, and grow their skills.

A book on learning analytics

What is Analytics all about anyways?

The main role of analytics is to provide data on how well a website is performing in terms of attracting visitors, engaging them and driving conversions, so that businesses can make knowledge-based decisions and design data-driven strategies to improve business results.

“Analytics technology is this great equalizer for businesses. It’s so low cost and accessible, putting all this powerful data into the hands of anyone from an entrepreneur working a side gig, to a huge Fortune 100,” Riman says. “But, this opportunity is often missed because people believe it’s too complicated to set up and learn, or they figure it’s something they’ll do later when they’re bigger or when their numbers go down. Analytics shows you how to get bigger and helps you better anticipate when your numbers might go down and what to do about it. On top of that, it is not that difficult to learn and setting it can easily be done on your own, or with minimal help.”

“The thing about analytics technology is that it is continually evolving,” says Riman. “As the technology evolves, it’s important to continually evolve our understanding so that we can stay cutting edge in our industries and take full advantage of the tools available to us. Releasing this second edition is in response to that evolution.”

 

 

Who is this book for and why should you pick up your copy?

This latest version of Riman’s book is published with the intention to help all types of businesses and individuals – including entrepreneurs, small businesses, students, seasoned professionals and more – develop their understanding of analytics and data usage, as well as the confidence to dive in and start taking advantage of what is available to them.

Touted as a complete web analytics book for beginners, as well as an ideal reference book for seasoned professionals, The Secret to Capitalizing on Analytics (2020 edition) takes the reader from the very basics of what analytics is and why it matters for businesses of all sizes and industries, to exactly how to set up, utilize and ultimately capitalize on this dynamic technology for business success. This second 2020 edition offers updates and additions to the previous version while also offering more insight into how analytics help businesses develop strong marketing strategies.

After years of working with businesses of all sizes, Riman wrote this book to help make analytics technology even more accessible. In the book, readers learn set-up processes, common uses of analytics, marketing strategies, and data information and customization methods. Readers also learn how knowing the behavior and demographics of website visitors empowers businesses to design successful strategies, and how to extract and interpret that information using analytics.

 

Find The Secret to Capitalizing on Analytics (2020 edition) at:

https://www.amazon.ca/Secret-Capitalizing-Analytics-Approach-Beginners/dp/1796616192/ref=sr_1_2?keywords=tarek+riman&qid=1588023125&sr=8-2

 

Looking for more?

To view more of Tarek Riman’s work, check out

The SEO Way: https://www.amazon.ca/SEO-Way-Beginners-Search-Optimization/dp/1073695166/ref=sr_1_1?keywords=tarek+riman&qid=1588026650&sr=8-1

The Camino Within: https://www.amazon.ca/Camino-Within-never-lost-familiar/dp/1987756525/ref=sr_1_3?keywords=tarek+riman&qid=1588026650&sr=8-3

 

How to contact?

Tarek takes a very human approach with his work and welcomes anybody who is interested in learning more about analytics and the latest edition of The Secret to Capitalizing on Analytics (2020 edition) is encouraged to reach out to Tarek Riman directly via email or through the official website.

Montreal Based Author

If you own a business today, odds are you have a website for that business. Whether you are selling something directly online, taking reservations, offering downloads, conducting your entire business online, or simply providing information about your product or services, it is so important to understand how your website is performing and how people are interacting with it.

 

Why? Because having this insight will help you:

 

  • Understand where new customers or site visitors are coming from;
  • See which elements of your site are performing best, and which need to be improved;
  • Gain insight into when interest (not just sales) spikes for your products or services, so that you can capitalize on those spikes;
  • See what elements of your site people interact with most;
  • See where you are losing people on your site, so that you can plug those leaks;
  • Get clarity on how your site is performing in search engines;
  • Identify the content or pages that are most engaging to your visitors (and which are not);
  • And so much more.

 

Google Analytics is an amazing, user-friendly and free tool that helps you get this powerful and actionable insight into your business’s online presence. But… what is Google Analytics? How do you set it up? How do you use it? What do you do with the data and insights it provides?

 

Montreal Tips own Tarek Riman has the answers for you in his upcoming book, The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners.

Analytics Book

This book is designed to help start-ups, entrepreneurs, students and more get started with analytics and understand how to extract and act on the most useful data. There was a time when massive marketing budgets meant Fortune 500s had an absolute edge on smaller competition. Today, free tools like Google Analytics empower businesses of just about any size to compete on a grander scale, by arming them with invaluable market insights to continually optimize their online presence.

 

There is so much value packed into this book for anyone who wants to get an edge on the competition, or even to add valuable knowledge and skills to their career toolkit.

 

If you or someone you know could benefit from an accessible and complete beginner’s guide to analytics, The Secret to Capitalizing on Analytics is now available for pre-order, and will start shipping in print and digital format on April 21st, 2019.

 

If you want to win, don’t miss this!

Calling All Concordia Students: An event not to be missed!

 

Everything is marketing and marketing is everywhere! Maybe that’s a bit extreme, but think about it…  

 

  • Are you in finance? You need to know how those marketing dollars are being spent (and possibly how they can be better spent).
  • Are you in human resources? Understanding the inner workings of any department is to your benefit but, above that, can you use marketing techniques to improve internal communications? (Spoiler alert: Yes.)
  • Planning a career in politics? Do we really need to explain how marketing comes into play there?

Creative Marketing Conference 2019

There are so many fields where a knowledge of marketing, particularly marketing technology, can be a huge benefit. Even if you’re planning to write the next graphic novel to be turned into an acclaimed Netflix series, you’re going to need to market your genius to get it into the spotlight.

 

Enter, the John Molson Marketing Association’s flagship event, the 2019 Creative Marketing Conference! Also known as the CMC, this event is open to all Concordia students, of all majors.

 

This year’s CMC focuses on the future of marketing in a tech-heavy world, and breaking down the barriers between marketing and technology. The event is a full day of speakers, panel discussions and workshops led by marketing and industry leaders who are blazing new trails in the world of marketing and technology. You’ll hear from some truly inspiring individuals and companies, including Montreal Tips’ own Tarek Riman, who will be leading one of three workshops throughout the day.

 

This highly anticipated event takes place on March 16 at the uber-trendy Le Livart on St. Denis, near Duluth.

If you want to give yourself an edge in virtually any industry, CMC is not to be missed. Especially since it caps off with a networking and recruitment cocktail.

Early bird tickets are already sold out, but regular (and very reasonably) priced tickets are still available. Don’t miss out! Get yours now!

 

BONUS

Le Livart is conveniently located around the corner from two of our favourite Montreal BYOBs, Khyber Pass and Jardin de Panos. When you make those great connections at the event, why not continue the evening by picking up a bottle at the St. Denis SAQ and discussing the day’s insights over amazing food?

 


Tarek RimanFounder | Marketer | Speaker | Best Selling Author | University Instructor

With a passion for exploration and sharing new discoveries, I founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children’s Hospital and other causes. I am also involved with NGOs & charities in Canada & worldwide.

Tarek on Facebook | LinkedIn | Twitter 

Concordia is Offering a Crash Course in Google Analytics

Concordia is Offering a Crash Course in Google Analytics

Listen up. We are in the midst of a Canada-wide unemployment LOW right now. If you think in real estate terms, we’d call this an “employee’s market”. That means, in many industries and fields, employees have a lot more bargaining power as employers strive to retain their top talent, and many job hunters may find themselves being wined and dined by companies struggling to fill open positions.

No better time to kick back and relax, right?

Wrong!

Now is exactly the time to focus on growing your skills through courses and workshops like Concordia’s latest, Understanding Google Analytics to Thrive.

Why now? Here are just a few reasons:

  • Underemployment remains an issue – People are employed, but maybe only part time or in roles that don’t take full advantage of their training. Growing your skills is one way to combat that, or get yourself ready to make a move.
  • It can fast track promotion – Do you want a job, or a career? The difference is growth. A career grows and evolves with you. But you have to take the reins on making that growth happen.
  • It makes you more marketable – Maybe companies are struggling to fill positions, but if your resume looks like everyone else’s, they may still wait for that truly knock-your-socks off candidate. Get some training, attend workshops, add some kick-ass sparkle to that CV.
  • Growth programs may disappear – The job market looks good now, but that can change. The last time it took a nosedive, one of the first things many companies cut was growth and development programs. Right now, they’re more likely to invest in these things to keep employees happy and on board. Strike now.

 

And for employers? Now is the time to invest in the growth and development of your employees, as it can go a long way toward retaining your top talent and attracting amazing people.

So… what kind of skills development should you look for? It depends on your current situation and goals for the future, but one approach is to look for skills, knowledge and expertise that are applicable in a range of industries and roles.

Google Analytics can be used by virtually any business with a website, and it can be used to optimize anything from marketing campaigns, to operations flows, to sales channels, to user experience, to design and beyond.

Knowing how to use Google Analytics makes you an asset because analytics gives incredible insight into so many aspects of a business, such as:

  • How people are finding your site;
  • Where people drop off;
  • How people interact with the site;
  • What areas of a website or webpage need improvement;
  • Where your most profitable traffic comes from;
  • Where investments are NOT paying off;
  • And so much more.

Concordia University’s full day workshop, Understanding Google Analytics to Thrive, led by Montreal Tip’s own Tarek Riman gives you a hands on, crash course in understanding Google Analytics and how to use it to make yourself and your organization thrive.

This is not just a day in a classroom. This is experience. At the end, you’ll know exactly how to dive in, get your hands dirty, and create real results.

Ready to thrive? Register today.