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books by Canadian marketers

The Secret to Capitalizing on Analytics 2nd Edition is Out.

Montreal based Digital Marketer Publishes Leading Edge Second Edition of Marketing and Analytics Book

Montreal Tips is very excited to announce that Tarek Riman, founder of the digital marketing agency Cap.TaiM, has just released the second edition of his popular digital marketing guide for businesses, The Secret to Capitalizing on Analytics (2020 edition).

If you’ve been following the trends, digital marketing and specifically analytics are emerging as essential cogs in the business machine especially in 2020. Businesses are realizing the importance of having a strong digital marketing and analytics team to greatly improve their online presence. But at the end of the day, data is power, and the book enables you to wield that power in order to make most of your newly acquired analytical skills.


A little about the author

As the founder of Cap.TaiM, a full-service digital marketing agency, as well as a renowned speaker and university professor, Tarek Riman has an extensive background in business and marketing and is dedicated to staying up to date on the latest trends, as well as educating others about how they can utilize the latest technology to grow their businesses and build strong brand identities. His aim is not just to teach, but to arm individuals and businesses of all sizes with the tools and know-how to “run their own show”, as he says, as well as the drive to continually learn, experiment, and grow their skills.

A book on learning analytics

What is Analytics all about anyways?

The main role of analytics is to provide data on how well a website is performing in terms of attracting visitors, engaging them and driving conversions, so that businesses can make knowledge-based decisions and design data-driven strategies to improve business results.

“Analytics technology is this great equalizer for businesses. It’s so low cost and accessible, putting all this powerful data into the hands of anyone from an entrepreneur working a side gig, to a huge Fortune 100,” Riman says. “But, this opportunity is often missed because people believe it’s too complicated to set up and learn, or they figure it’s something they’ll do later when they’re bigger or when their numbers go down. Analytics shows you how to get bigger and helps you better anticipate when your numbers might go down and what to do about it. On top of that, it is not that difficult to learn and setting it can easily be done on your own, or with minimal help.”

“The thing about analytics technology is that it is continually evolving,” says Riman. “As the technology evolves, it’s important to continually evolve our understanding so that we can stay cutting edge in our industries and take full advantage of the tools available to us. Releasing this second edition is in response to that evolution.”

 

 

Who is this book for and why should you pick up your copy?

This latest version of Riman’s book is published with the intention to help all types of businesses and individuals – including entrepreneurs, small businesses, students, seasoned professionals and more – develop their understanding of analytics and data usage, as well as the confidence to dive in and start taking advantage of what is available to them.

Touted as a complete web analytics book for beginners, as well as an ideal reference book for seasoned professionals, The Secret to Capitalizing on Analytics (2020 edition) takes the reader from the very basics of what analytics is and why it matters for businesses of all sizes and industries, to exactly how to set up, utilize and ultimately capitalize on this dynamic technology for business success. This second 2020 edition offers updates and additions to the previous version while also offering more insight into how analytics help businesses develop strong marketing strategies.

After years of working with businesses of all sizes, Riman wrote this book to help make analytics technology even more accessible. In the book, readers learn set-up processes, common uses of analytics, marketing strategies, and data information and customization methods. Readers also learn how knowing the behavior and demographics of website visitors empowers businesses to design successful strategies, and how to extract and interpret that information using analytics.

 

Find The Secret to Capitalizing on Analytics (2020 edition) at:

https://www.amazon.ca/Secret-Capitalizing-Analytics-Approach-Beginners/dp/1796616192/ref=sr_1_2?keywords=tarek+riman&qid=1588023125&sr=8-2

 

Looking for more?

To view more of Tarek Riman’s work, check out

The SEO Way: https://www.amazon.ca/SEO-Way-Beginners-Search-Optimization/dp/1073695166/ref=sr_1_1?keywords=tarek+riman&qid=1588026650&sr=8-1

The Camino Within: https://www.amazon.ca/Camino-Within-never-lost-familiar/dp/1987756525/ref=sr_1_3?keywords=tarek+riman&qid=1588026650&sr=8-3

 

How to contact?

Tarek takes a very human approach with his work and welcomes anybody who is interested in learning more about analytics and the latest edition of The Secret to Capitalizing on Analytics (2020 edition) is encouraged to reach out to Tarek Riman directly via email or through the official website.

Man wearing running shoes standing in the middle of the road

Best outdoors and indoors running shoes for men

New and old runners alike,  its time to get out there! Running has so many great health benefits and can really be something of a personal challenge for some. With that in mind, finding a shoe that best fits and has what you want can definitely be a hassle, but don’t worry, we did our homework so you wouldn’t have to.


What are the top 5 running shoes for men in Canada?

Here are Montreal Tips top 5 favourite running shoes for men:

1.Adidas Ultraboost 20

One of and if not the best Adidas running shoes as of right now. They are a great all-around shoe for running short or long distances. They feature a snug fit with a comfortable interior padding that will keep your runs so smooth it’ll feel like running on clouds. The heel of the shoe is specifically designed to keep you running longer because of the energy absorbent material they use, which traps the impact energy of your steps and springs it back into your step for a stable and energized run.

Adidas Ultraboost 20

Source:https://www.adidas.ca/en/ultraboost-20-shoes/EE4393.html

 

2.Nike React Miler 

Part of Nike’s new releases, the React Miler was specifically designed with long-distance running in mind. They really put emphasis on making them stable, dependant, and comfortable to give their users a smooth ride that will keep you going for miles. The shoes are also especially durable because of their React foam they use which helps with the daily wear and tear. The shoes also take the runner’s foot shape quite easily adding another level of comfort while running. The shoes are also quite stylish and serve up a good look if you ever want to wear them out and about!

Nike React Miler

Source: https://www.nike.com/ca/t/react-miler-running-shoe-DnVKQm/CW1777-100

 

3. Asics Gel-Nimbus 22

Asics are known as a top tier running shoe brand and their Gel Nimbus 22 shoe is no exception. We suggest these as a great first pair of running shoes or if you’re looking for an upgrade that will last you years. This model offers an amazing amount of cushioning which really reflects how smooth your runs will be. The shoe is also incredibly shock absorbant and also has a great shape to minimize foot swelling. The shoes are also very breathable and provide great support for any distance.

Asics Gel-Nimbus 22Source:https://www.asics.com/us/en-us/gel-nimbus-22/p/ANA_1011A680-002.html?width=Standard

 

4.Nobull Ripstop Runner

 While Nobull is maybe not the first brand you think of in the running world, trust us do not sleep on these. If you are looking for shoes that you can wear during any type of physical activity look no further. They are a cut above just regular running shoes. Made and designed by cross-fitters these shoes are, of course, primarily running shoes but are also really great for any type of training whether it’s outdoors or indoors. It offers good traction on a variety of different surfaces and is designed to be lightweight and versatile.

Nobull Ripstop RunnerSource: https://www.roguecanada.ca/nobull-ripstop-runner

 

 5. Brooks Ghost 12

A padded yet versatile shoe the Ghost 12 has an awesome cushioning design to them. They especially help people who have pains and swelling while running as they have smartly come up with a next-level amount of support. They come with special shock absorbers that help cushion you during your runs and are also surprisingly comfortable no matter what you use them for. The shoes don’t require much breaking in adding more to their comfort factor. The versatility of the shoe really comes in because of its ability to not only be able to dominate traditional runs but also has great traction for those of you who love trail running.

Brooks Ghost 12

Source:https://www.amazon.ca/Brooks-Mens-Ghost-Running-Shoe/dp/B07L6K5HZG/ref=sr_1_2


Disclaimer:
This post is based on personal research, personal trial, and online research.
This post does have affiliate links to Amazo

Top 10 things to do indoors in Canada

Top 10 Home Activities During the Coronavirus Outbreak

  1. Read that book you’ve been putting off

    Most of us have that book or series that we’ve been wanting to read forever but haven’t gotten the chance to do it for a multitude of reasons. Why not decide to go for it while you have the time? We know we have a few from our list that we’re getting to (or trying to do so, at the very least)!

  2. Create a list of movies and tv-shows you’ve been wanting to watch

    In the same space as reading that book, take this opportunity to finally get around to those movies and tv-shows that your friends have been begging you to watch, but have always been putting off to watch something else.

  3. Video chat with friends

    Use your Skype, WhatsApp, Facetime, Zoom or whatever app you use to stay in touch with your friends. Having face to face contact is sometimes better than texts, besides, who doesn’t like seeing their friends?

  4. Have a board game night with some close friends

    Speaking of video chats, Is there anything that brings you back to childhood faster than a board game night with friends? Make the effort and ask your friends to have a couple of games through video chat. Our favorite is Dungeons & Dragons which can easily be played over video or voice chat!

  5. Workout at home with yoga and bodyweight exercises

    With gyms being closed, it could be a good opportunity to keep up or start with bodyweight exercises. Some great programs can be found with a simple google search. Motivate yourself to take the leap! We also encourage you to try yoga as it is a great workout and a fantastic stress reliever.

  6. Get ahead on some spring cleaning

    This could be an opportunity to get ahead on something that we know is coming up for most, the dreaded spring cleaning. We suggest listening to podcasts or audiobooks while doing the cleaning to keep you interested for longer!

  7. Work on a new hobby

    Being indoors is a great time to try out a new hobby! Whether it is trying new recipes you’ve been wanting to do or a learning language on Duolingo to picking up a new instrument. Learning new hobbies can really be a fulfilling and rewarding experience.

  8. Do some home projects

    If you’ve been planning on moving furniture or wanting to repaint a room, now would be a great time to take advantage!

  9. Take online classes

    If you’re like us and love to learn, consider taking online classes when and where they are available. Usually, you can use your local university site as a starting point in your search for a course. They’re very informative and can maybe spark an interest you didn’t think was there.

  10. Start a journal

    We find journaling to be a very relaxing way to spend the time. So why not give it a shot? If you’ve had stuff on your mind, want to write down an epic story or you just want to organize yourself better, start journaling, it could be a cathartic outlet for you to put your ideas and thoughts on paper at this particular point in time.

Bonus: Google chrome has released the Netflix Party extension so you can watch Netflix at the same time as your friends, another way to stay contacted and do things together at the same time.

Reason to catch the Montreal Impact game at Saputo Stadium this summer!

 

With the Montreal sports market being predominantly dominated by the Montreal Canadiens, the Montreal Impact are generally considered to be a secondary or tertiary option (Alouettes) for Montreal sports. While the Canadiens sellout win or lose, it is a different story with the Impact. Coming from a smaller market the team is heavily dependant on performance for ticket sales. The Impact has had a couple of difficult past seasons and with Impact superstar, Nacho Piatti leaving Montreal for his childhood club, and a vacant position for a coach, there wasn’t much room for optimism for the upcoming 2020 season so management had to make some key decisions.

 

The Impact decided to bring in probably one of the best strikers of this generation as head coach with Thierry Henry (and if you don’t know him, check out his highlights on youtube, you will not be disappointed, we promise.). In addition to having such a prolific coach like Thierry Henry, his stardom alone creates a gravitational pull which makes other good players naturally gravitate towards him to play for the team he is building. This “Henry Effect” managed to sign two new players who offer quite a bit of promise in Luis Binks and Victor Wanyama from the Tottenham Hotspurs (a very popular and famous English Premier League team). As opposed to the last couple of seasons, the Impact was a more defensive team but Henry style demands more offense to be played and who doesn’t enjoy seeing more goals? Given these reasons, this season promises to be an exciting new chapter for the Montreal Impact.

Guy kicking a soccer ball on a green field

Source: Photo by Emilio Garcia on Unsplash

What seating experience is best for you?

What’s great about the Saputo Stadium is that there are 3 different ways in which you can enjoy the game, no matter the age or preference.

Family Corner – Nutrilait

This section of Saputo Stadium is typically reserved for kids and families to enjoy the games at their own leisure. They can be found in sections 116-118. It offers a great corner view of the stadium which offers an excellent spot to see all the action. What’s great about these tickets is that if you present the tickets to the concierge desk they will help you if you forgot things for your kids such as sunscreen, blankets, ponchos, hand sanitizers, etc. These tickets are affordable as well so It is a great way to spend an afternoon or evening as a family while enjoying a relatively peaceful and amicable atmosphere.

Casual Seats

Albeit these are the normal seats to be bought other than a specific section 132 which will get discussed in a bit. The tickets available here range in price depending on seating sections. Naturally, the more centerfield tickets will run you a steeper price ranging around 70-95$ (according to Stubhub price) while you can easily get good seats in other sections for 30-40$ a person. These tickets are great to get if you have nothing to do for an afternoon or evening and want to hang out with friends or a significant other. You can also organize corporate outings in which the organization will work alongside you to make sure everyone is sitting in a row. Best of all, It gives you an excuse to get out of the house to enjoy that sweet Montreal summer and to shut off your brain for a little bit while being entertained by some great pro soccer.

Section 132/Impact Ultras

The Ultras are the hardcore die-hard Montreal Impact fans. The group was founded in 2002 and still live by their motto of “always faithful” as they follow the Impact all over North America when they play away from Saputo Stadium. The group’s primary goal is supporting the club by chanting, jumping, standing for the whole 90 minutes of the game. The section is clearly noticeable because of the sea of the blue-white and black Impact and the general ambiance and party atmosphere they create. The use of drums and other instruments alongside visual animations such as enormous flags, banners, and cheers is quite the spectacle to see especially if you have never seen it in person before. The Ultras try to replicate the European-type soccer fans which are considerably larger in Europe. If you manage to get a seat in this section, be prepared to stand for 90 minutes and expect to join in on the chanting and jumping (Even if you don’t know the chants, you will pick them up fairly quickly as they are simple.). If your goal is to have a good time with some of the Impact’s most passionate fans this is the section for you.

 

What’s really great about the ultras is that they try to include the rest of the stadium with the chants so even if you are not sitting in section 132 there will always be people chanting along so why not join in on the fun? 

 

Currently, the Montreal Impact are off to a promising start so far this season and we can only hope for great performances this season because Montreal deserves a good soccer team. Allez Impact Allez!

Source:http://ultrasmontreal.com/

View of Montreal Skyline from Park Jean Drapreau

Top Parks To Visit on the Island of Montreal This Winter

View of Montreal Skyline from Park Mont-Royal

View of Montreal Skyline from Park Mont-Royal

 

Ah, Montreal parks. The perfect setting for people watching, romantic strolls, picnics with friends, quirky activities like slack-lining, quidditch, extreme frisbee or practicing cartwheels because, why not? At least they’re great for all that (and more) in the summer and fall. But, what about winter?

Don’t despair, folks. The parks stay open year round, and there’s plenty to do at Montreal’s parks throughout the long winter months!

Here are 4 of the best parks in Montreal to visit in winter:

 

1. Parc la Fontaine

Located in le Plateau, Parc la Fontaine is bordered by Sherbrooke, Avenue du Parc La-Fontaine (obvs), Rachel and Papineau. It’s a great park for a stroll, a picnic, chilling by the duck pond or kicking back with a good book. In the winter, it transforms into a snowy wonderland, surrounded by some of the city’s trendiest hotspots.

Why it’s awesome for winter:

The skating! There’s something truly romantic about this park, so while you can definitely take the family skating, or go for a pick up hockey game, it’s a really special spot for an evening skate with your special someone. Don’t have skates? No worries! You can rent skates at the onsite chalet. You can also get your own skates sharpened there if you quite literally had to dust yours off. There’s also a little restaurant onsite to grab a snack or a hot drink, but… 

Kick it up a notch:

In case you weren’t aware, you can drink alcohol in Montreal’s public parks! The catch is, you have to be consuming a meal if you’re drinking. Ah, but there’s another catch! There’s really no definition of what constitutes a meal. So, if you were to bring a few yummy pastries or holiday baking alongside your thermos of spiked hot chocolate or egg nog, you’re probably good to go! If that isn’t the perfect budget-friendly, yet romance-packed date night, we don’t know what is!

More awesomeness:

Though the park is known more for its beautiful skating rink in the winter, you can also use the cross-country skiing or snowshoeing trails throughout the winter. Even just a snowy stroll through the park can be pretty special.

Park la fountaine in downtown montreal

 

2. Parc Mont Royal

Pretty much all of the mountain (note to non-Montrealers: it’s more of a large hill than an actual mountain, but to Montrealers it is 100% “the mountain”) is Parc Mont Royal and since that’s a lot of ground to cover, there’s an awful lot to love about it. Montreal's lake - Beaver lake in the park of mont royal

Why it’s awesome for winter:

Snow tubing! There are a few spots on the mountain where you can bring your own sled and coast down the hill, but the groomed tubing tracks overlooking Beaver Lake are hands down some of the most fun you can have in Montreal during the winter!

You rent a tube onsite (prices for this year have not yet been announced, but have always been extremely affordable in the past) and if you bring your own lock, you can make use of one of the onsite lockers so you can whoosh down the hill at top speed without a care in the world!

This is obviously an awesome activity for kids, but if you’re an adult or semi-adult and feeling nostalgic for the days when snow felt thrilling and magical, trust us… there is no joy quite like tubing! So slap on your snow pants and get ready to yeehaw!

Kick it up a notch:

Scrap the office Christmas party this year and take the whole team out to the hills for a day of totally unprofessional fun! When was the last time you fell into a fit of giggles with your coworkers? Forget the team building exercises. Nothing bonds a team together like tubing!

More awesomeness:

Like we said, this is a BIG park. Aside from tubing, there’s also snowshoeing, cross country skiing, bird watching, skating, hiking and more!

 

3. L’Escapade in Rigaud

So this one’s actually outside the city and – bit of a bummer – not accessible by public transportation. It’s about a 45 minute drive away in the town of Rigaud, but it makes our list because… 

Why it’s awesome for winter:

The cross country skiing! L’escapade is a linear park. Yes, that is a boring description, but what it means is that the park is a lot longer than it is wide. Because of that, it’s the perfect layout for trails! There are about 27 kms of groomed ski trails in gorgeous l’Escapade park. The 27 kms are divided into five distinct trails, rated from easy to difficult. Given the length of the trails, you can really make a full day of it.

Kick it up a notch:

Combine your ski day with a little history! Rigaud is a town packed with historic sites and rich in quebecois culture. Sure, there’s plenty of history in Montreal as well, but this is a little different and immersing yourself in the roots of Quebec culture is an experience every Montrealer should have. So, spend a morning skiing the trails, then stop for lunch before visiting one (or more) of the many stops along the heritage and cultural circuit.

More awesomeness:

If you’ve never tried snowshoeing, this might be the perfect opportunity as you can rent the equipment onsite. There are also walking trails open year round, and while dogs are not allowed on the ski trails, they are more than welcome to join you for some furry fun on the walking and snowshoeing trails.

 

4. Parc Jean-Drapeau

This is probably the most action-packed park the city has to offer. Year round, there are all kinds of events and activities happening at Parc JD. Located on Île Sainte Hélène, Parc Jean-Drapeau is surprisingly easy to get to with plenty of parking and access via the metro’s yellow line. In the summer, you can even take a river shuttle from the Old Port. But in winter… 

Why it’s awesome for winter:

Fȇte des neiges! For the 37th year in a row, this event will be bringing the joy of winter to Montrealers for four weekends in a row. This year’s festival will include the ice boat (a giant pirate ship made of ice), snow tubing, a refrigerated skating trail, boot hockey games to join, a human foosball game, an “alpine adventure” activity organized by Cirque Éloize acrobats and much more. There’s even a mini-hill and equipment for kids to take their first shot at downhill skiing or snowboarding!

This is definitely a family friendly festival, with plenty of activities for kids of all ages, but it is by no means exclusively for kids and families. The ice slides are fun for everyone, there are plenty of activities to join in, and last year’s festival had amazing food trucks to sample some of the best cuisine in the city. This year’s food truck lineup is gearing up to be just as delicious.

Kick it up a notch:

Access to just the festival is free, but some activities require a ticket. Opt for the ridiculously affordable pass and you get unlimited access to all activities for ALL 4 WEEKENDS of the festival! Skate one day, go tubing the next, eat yourself silly at the food trucks, take a snowshoeing lesson, join a game of boot hockey, then do it all again!

More awesomeness:

If you opt for the festival pass, you also get free admission the Stewart Museum, which has great exhibits and programming for all ages, as well as 25% off admission to the Biosphere. If you’re tired of hearing “I’m bored” from your kids… or partner… or friends… there’s four straight weekends packed with activities!

View of Montreal Skyline from Park Jean Drapreau

What’s your favourite Montreal (or nearby) park to visit in the winter? Share it in the comments!

Read more about some activities that you can do this winter in Montreal.

Also make sure you are all set for winter, and see what we recommend for a Canadian winter Jackets