Tag Archive for: photography

You’ll have heard it before: “An image is worth a thousand words.” In the super fast-paced world that we live in today, that phrase couldn’t be more true. Photography is more important than ever before in helping brands to tell their story, and connect with their customers.

Want to know why? Here are 15 reasons!

1. Photography is the first impression that your potential customers get of your brand.

Think about it; the last time you heard of a new business, I bet you grabbed your iPhone, hopped onto Instagram, had a scroll, may be looked on their website, and within a matter of a minute, you had an idea of what kind of brand they were. First impressions matter!


2. Photographs convey emotion:

One of the most incredible aspects of photography is its ability to convey an emotion. Use darker, more contrasty light: you’ll get something moody. Use a really light, bright room: happiness. Lots of blues: tranquility. Your images have the ability to quickly and easily convey the emotion that you want your customers to feel when you’re surrounded by your business. It’s important that you look at the visuals of your brand (on your website, social media, email, etc) and asses: does this conveys the emotion that you want?


3. Photography has the ability to add perceived value…

But photography can also create the opposite effect. Bad quality imagery = a harder time earning loyalty and trust. Sounds really superficial, but it’s reality.


4. Photography is a much quicker way of getting a message across to your customers.

Text is great, but it takes quite a long time for people to read a caption, an about page, or a pretty Instagram quote. Images take milliseconds.


5. Consistently beautiful photography creates brand trust and recognition.

If your imagery is similar and of high-quality overall on your platforms (website, social media, email, logo, printouts, etc), you’re helping your customers recognize you.


6. To increase your credibility

Quality photos of your clothing brand will improve the credibility of the brand with the public. That’s why hiring a professional photographer is essential to create visuals that will highlight your creations.


7. To increase your visibility

The large-scale distribution of photos of your creations will improve your visibility on the web. You will be able to use the visuals on your website, on your social networks as well as in your email marketing campaigns, etc.


8. To increase your sales

A good brand image combined with effective marketing campaigns can significantly increase the sales of clothing brands. Customers who see your designs highlighted in quality photos will be more likely to buy your designs.


9. To reduce returns

When a customer orders a garment that he has seen worn by a model, he knows better what to expect when he receives his clothes. Returns are therefore greatly reduced, which will allow you to gain inefficiency.


10. To reinforce your brand image

A fashion photographer is a professional who knows how to highlight the clothes by creating creative, elegant, and selling pictures.


11. To facilitate the sharing of your photos on social networks

Successful photos of your clothing brand will be liked and shared in mass on social networks. In addition to spreading the word about your brand to a wide audience, you will quickly see a real impact on your sales.

12. Today, social networks represent a major sales lever for brands,

This is why using them wisely with quality content is essential if you want to successfully launch and develop your brand.


13. Lighting is a powerful tool in photography.

And the best photographers are masters of using light to achieve certain results. Lighting can be dramatic – like Rembrandt lighting. It can be soft and natural, or it can add playfulness to an image. In other words, lighting elevates your brand concept. The right lighting choices can help you achieve the desired look. It might be subtle, but without an impeccable lighting design, your images won’t be as memorable.


14. Unique perspectives make images more eye-catching.

And that’s an absolute must for making your advertising campaign memorable. Photographing a model from a low angle adds a sense of strength and will make your model (and clothing) look more powerful. Of course, you’ll have your planned shot list. But once you’ve achieved those shots, a great fashion photographer will experiment with perspective, looking for novel angles to shoot a model. This on-set experimentation often yields some of the best results.


15. Professional fashion photographers have unique styles.

This style will come through in the images that are produced for your brand. It’s important to choose a photographer whose style meshes with your brand or concept. Photographers often build decades-long collaborations with brands, and their photographs can even define the brand. Think Bruce Weber for Calvin Klein.


A great fashion photographer will bend his or her aesthetic to fit your brand. But choosing a photographer with a style you love can lead to successful collaborations. Sehaj Deo is a Montreal and Toronto-based Fashion Photographer making news with his unique style and his flexible style for the clients he works with. Check out his work on his photography website www.sehajdeo.com

Best Drones to Get for Filming

Are you a filmmaking enthusiast looking for the best drones to record HD quality videos? Check out this post to read about the five best drones!

Best Drones for Filming

Drones have become popular in recent years, allowing consumers to take breathtaking photos and high-definition videos from entirely new angles. Drones are lightweight, portable, simple-to-fly, and easy to operate. Some drones can even shoot ultra-sharp 4K and 8K videos. Today’s article will list the best drones to get for filming. Read on!

Holy Stone Drone with 4K UHD Camera

Holy Stone is the first brand that comes to mind when looking for a filming drone. Holy Stone drone has a high-quality 4K camera, making it perfect equipment for filming videos with details. The drone’s camera can record videos at 60 frames per second. It offers smooth and stabilized images with reduced blurring effects.

The best thing about the Holy Stone drone is that you can set the path, allowing the drone to follow the same route. Thus, you can record quality videos. In addition, it has double altitude technology with the optimal flow and air pressure, allowing for a more stable hovering.

The easy-to-use drone is the bestselling product on the market. It has several other innovative features, such as the “Follow Me” feature, automatically following you wherever you go. You can use the advanced app to control the drone and film your favorite areas, landscapes, and events.


DEERC D50 Drone with 2K UHD Camera

DEERC is another reputable brand in the market, and the D50 drone with a 2K UHD camera is the best product available at the most affordable price. The drone comes with a premium-quality camera with innovative features, facilitating users to capture clean and broader footage.

It has a 90-degree adjustable camera with a premium-quality lens of 120-degree wideness. The D50 drone camera can record up to 2048 x 1152 HD videos. It also has live footage capability with the FPV feature, allowing you to see a broader view. The drone is simple to fly and easy to use for people of all ages, including children.

It is because the controls are beginner-friendly. There is no need to assemble the parts because it is a ready-to-fell product when unboxed. In addition, the DEERC D50 drone has automatic protection and emergency stop features, meaning it flies safely without the risk of dropping or crashing.

If you want to record selfie videos, you can use the drone’s smart controls with excellent gravity management, voice control, and an app that lets you record HD videos. The voice command capabilities make D50 the best drone for Canadians.


Drone Eye 1080P HD Live Video RC Quadcopter

Drone Eye has manufactured the RC quadcopter with cutting-edge features, allowing users to capture beautiful and HD-quality videos. The camera’s lens can capture or record 1080 pixels of videos with real-time FPV transmission, facilitating users to shoot fantastic videos.

At the same time, FPV allows for real-time footage control via the smartphone app. So, you can record special moments and improve your filming skills. Besides, you can control the drone via the remote or app, depending on your preferences.

For example, you can use simple commands like “takeoff” to ensure the drone flies accurately. Likewise, you can move it forwards, backward, left, and right without any problems.

The drone has an advanced gravity sensor with high-level functionality, enabling users to adjust the equipment’s position via the smartphone. Optical Flow Positioning is another advanced feature that allows you to shoot efficiently and steadily without distorting the video quality and FPS.

Moreover, it comes with two batteries a backpack to store the equipment and relevant accessories. Two batters allow users to fly the drone for up to 30 minutes. If you are looking for a premium-quality and affordable drone, nothing is better than Drone Eye.


DJI Air with 5.4K Video Camera

DJI Air drone with a 5.4K video camera is an excellent product for beginners and experienced users who want to improve their filming skills and shoot HD quality videos. The product is equipped with a one-inch image sensor and 2.4-micrometer pixels, allowing users to capture 4K videos at 60 frames per second.

At the same time, you can capture 5.4K videos at a stable 30 frames per second without any distortions or lags. Unlike drones available on the market, DJI comes with new and unique features, such as Quick-Shot and Master-shot. You can use these features to record videos efficiently and quickly.

Besides, Focus Track and Active Track are other crucial features to record HD quality videos with controlled motion and stable FPS. Thus, you can focus on a specific object using the Focus Track and record fast-movement videos using the Active Track feature.

DJI drone has advanced OCU-Synch 3.0 technology that streamlines the image transmission, facilitating users to record ultra-smooth and stable video footage even when they fly the drone fast.


CHUBORY Foldable Drone with Dual Camera

Although CHUBORY is relatively a new brand, it has quickly gained popularity among filming enthusiasts because the drone has a 40-minute flight time, thanks to the two premium-quality batteries.

It has foldable and flexible blades, making it a lightweight and portable product. The good news is that you don’t need to register the product or get a certificate. So, whether you are a beginner or experienced filmmaker, you can leverage the power of an HD camera with a 120-degree wide-angle and 1080 pixels.

Besides, it has FPV real-time transmission technology you can control through the smartphone app. Thanks to dual cameras, it also has Optical Flow Positioning, including the HD definition front camera and Optical Flow camera at the bottom.

The drone comes with unique features, such as auto-hover, first-person view, altitude hold, auto return, safe landing, safe flight, follow me, one-key flip, fly agilely, trajectory flight, etc.


Final Words

Although many drones are available on the market, not all come with innovative features. Drones listed in this article offer quality aerial imaging and best-quality video recording capabilities with increased precision, safety, and security. You can control these drones using a remote or smartphone app.

  • Article based on personal opinion, experience and research.
  • Photos from Unsplash & canva.
Ray Sabbagh Montreal Based Photographer

Based in Montreal, Ray Sabbagh takes his photography skills to new heights as he is always looking for different ways to capture the moment in the best way possible. While most of his pictures are based in and around the Montreal area, there is something very wholesome and astutely Canadian about his work. It is especially evident when looking at his nature work on his profile as he is able to truly capture the beauty of Montreal during the peaks of its seasons.

Ray uses a unique combination of classic photography, lens-ball, and drone photography to best capture different images and aspects as he is growing and defining his own personality and style as a modern photographer. He also uses his drones to capture 4k videos around Montreal and can really capture the essence of Montreal from a unique perspective.

His modern and unique approach to his photography really enables him to take incredible bird-eye view pictures that you wouldn’t be able to normally see otherwise; in other words, we can experience Montreal in new and different ways through his work.

He is also currently available for personal photoshoots so take advantage if you’ve always thought about doing one! With everything going on it is important we support our local artists, check out his site at https://raysabbagh.com/ or follow his Insta @ray__sabbagh


Quebec Parks

Over 100 km of hiking trails in Quebec

Collection of summer and winter activities year round.

670 Squared kms of trees, mountains and wildlife

The park has a lot of activities, such as hiking, camping, biking and cross country skiing.

Parc Jacques Cartier is located in the Laurentian Mountains, aiming to protect the wildlife in the area.

Winter Activities

  • Expedition in the Backcountry
  • Winter Hiking
  • Off-trail Sectors
  • Snowshoeing
  • Toboggan Hill
  • Fatbike

Summer Activities

  • Miniraft
  • Hiking
  • Rabaska
  • Inner Tube
  • Fishing with Accommodations
  • Day Fishing
  • Biking
  • Wildlife Watching
  • Geocaching
  • Canoeing
  • Stand Up Paddling
  • Recreational Kayak
  • Expedition in the Backcountry


Montréal is the largest city in Canada’s Québec province.

And it is the 2nd largest speaking city in the world, after Paris.

Montreal Skyline

Montréal may not have the tallest buildings nor the biggest city center, but it definitely the most unique.

Montreal Skyline Montreal Skyline Montreal Skyline Sunset Montreal Skyline Sunset Montreal Skyline Sunset Montreal Skyline At night Montreal Skyline At night