Adriano Di Pancrazio
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Montreal Marketing Expert Publishes Leading Edge Second Edition of Marketing and Analytics Book

books by Canadian marketers

The Secret to Capitalizing on Analytics 2nd Edition is Out.

Montreal based Digital Marketer Publishes Leading Edge Second Edition of Marketing and Analytics Book

Montreal Tips is very excited to announce that Tarek Riman, founder of the digital marketing agency Cap.TaiM, has just released the second edition of his popular digital marketing guide for businesses, The Secret to Capitalizing on Analytics (2020 edition).

If you’ve been following the trends, digital marketing and specifically analytics are emerging as essential cogs in the business machine especially in 2020. Businesses are realizing the importance of having a strong digital marketing and analytics team to greatly improve their online presence. But at the end of the day, data is power, and the book enables you to wield that power in order to make most of your newly acquired analytical skills.

A little about the author

As the founder of Cap.TaiM, a full-service digital marketing agency, as well as a renowned speaker and university professor, Tarek Riman has an extensive background in business and marketing and is dedicated to staying up to date on the latest trends, as well as educating others about how they can utilize the latest technology to grow their businesses and build strong brand identities. His aim is not just to teach, but to arm individuals and businesses of all sizes with the tools and know-how to “run their own show”, as he says, as well as the drive to continually learn, experiment, and grow their skills.

A book on learning analytics

What is Analytics all about anyways?

The main role of analytics is to provide data on how well a website is performing in terms of attracting visitors, engaging them and driving conversions, so that businesses can make knowledge-based decisions and design data-driven strategies to improve business results.

“Analytics technology is this great equalizer for businesses. It’s so low cost and accessible, putting all this powerful data into the hands of anyone from an entrepreneur working a side gig, to a huge Fortune 100,” Riman says. “But, this opportunity is often missed because people believe it’s too complicated to set up and learn, or they figure it’s something they’ll do later when they’re bigger or when their numbers go down. Analytics shows you how to get bigger and helps you better anticipate when your numbers might go down and what to do about it. On top of that, it is not that difficult to learn and setting it can easily be done on your own, or with minimal help.”

“The thing about analytics technology is that it is continually evolving,” says Riman. “As the technology evolves, it’s important to continually evolve our understanding so that we can stay cutting edge in our industries and take full advantage of the tools available to us. Releasing this second edition is in response to that evolution.”

 

 

Who is this book for and why should you pick up your copy?

This latest version of Riman’s book is published with the intention to help all types of businesses and individuals – including entrepreneurs, small businesses, students, seasoned professionals and more – develop their understanding of analytics and data usage, as well as the confidence to dive in and start taking advantage of what is available to them.

Touted as a complete web analytics book for beginners, as well as an ideal reference book for seasoned professionals, The Secret to Capitalizing on Analytics (2020 edition) takes the reader from the very basics of what analytics is and why it matters for businesses of all sizes and industries, to exactly how to set up, utilize and ultimately capitalize on this dynamic technology for business success. This second 2020 edition offers updates and additions to the previous version while also offering more insight into how analytics help businesses develop strong marketing strategies.

After years of working with businesses of all sizes, Riman wrote this book to help make analytics technology even more accessible. In the book, readers learn set-up processes, common uses of analytics, marketing strategies, and data information and customization methods. Readers also learn how knowing the behavior and demographics of website visitors empowers businesses to design successful strategies, and how to extract and interpret that information using analytics.

 

Find The Secret to Capitalizing on Analytics (2020 edition) at:

https://www.amazon.ca/Secret-Capitalizing-Analytics-Approach-Beginners/dp/1796616192/ref=sr_1_2?keywords=tarek+riman&qid=1588023125&sr=8-2

 

Looking for more?

To view more of Tarek Riman’s work, check out

The SEO Way: https://www.amazon.ca/SEO-Way-Beginners-Search-Optimization/dp/1073695166/ref=sr_1_1?keywords=tarek+riman&qid=1588026650&sr=8-1

The Camino Within: https://www.amazon.ca/Camino-Within-never-lost-familiar/dp/1987756525/ref=sr_1_3?keywords=tarek+riman&qid=1588026650&sr=8-3

 

How to contact?

Tarek takes a very human approach with his work and welcomes anybody who is interested in learning more about analytics and the latest edition of The Secret to Capitalizing on Analytics (2020 edition) is encouraged to reach out to Tarek Riman directly via email or through the official website.

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T Riman
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This Montreal Startup is Ending Food Waste & Saving You Money

FoodHero Phone application for saving moneySource: https://foodhero.com/

This Montreal Startup is Ending Food Waste & Saving You Money

 

Did you know that ⅓ of all the food produced around the world ends up going to waste?

 

Waste happens at many points along the way, from the farm all the way to our homes, and it’s one of the largest contributors to climate change. That impact is due to a number of factors. There’s the water, fertilizers, land and other resources used to produce food. Then there are all the fossil fuels used to harvest, transport and store food. Finally, there’s the food itself, which produces harmful methane gas when it ends up in landfill conditions.

 

That’s right… when food gets thrown in the garbage, it doesn’t just quickly decompose. A landfill isn’t the same environment as compost. Landfills are usually oxygen deprived, which slows down decomposition. Food can sometimes take decades to break down, and is giving off greenhouse gases for that entire time.

FoodHero application with IGA open

Source: https://foodhero.com/

What’s the solution? For one, we all need to get better at only buying what we need, and using up what we buy.

 

But there’s more to it, and that’s where companies like FoodHero come in.

 

What is FoodHero? FoodHero is an exciting new startup based in Montreal that’s partnering with local grocery stores to put a big dent in food waste.

 

Here’s the thing: grocery stores often have surplus food. Sometimes an item is over-ordered, doesn’t sell as quickly as anticipated, isn’t as popular as it was expected to be, or even things like bad weather can come into play, where people choose to stay in and order delivery rather than head to the stores.

 

The result is too much fresh, high quality food to sell in a reasonable time. Stores will often mark these items down for quick sale, but that relies on people actually coming into the store to see the sale.

 

FoodHero has created an app that lets stores publish these quick sale items to the FoodHero community (all the consumers who have downloaded the app). As a consumer, you can search all the deals in your area, focus on your preferred store, or even shop by dietary concern. You order the items you want directly within the app, then go to the store to pick up your items, which will already be packed up for you and ready to go.

 

It’s a really great initiative because once items pass their best before or sell by dates, grocery stores don’t have much choice but to throw them out. Most grocery stores do work really hard to limit in-store waste (after all, it is money in the garbage too), but not all waste is avoidable.

 

With apps like FoodHero, stores can recoup a bit of that lost profit by selling their surplus at reduced prices and, for consumers, there’s a lot of money to be saved on perfectly good grocery items. With recent reports suggesting Canadians could be spending nearly $500 more on groceries in 2020, now is as good a time as any to start looking at ways to cut your grocery bill.

 

Many IGA locations in Montreal and around Quebec are already offering FoodHero in their stores, as well as a few Metro locations that recently joined the effort. The FoodHero folks have also said that more grocery store partnerships will be launching in the very near future.

 

Where can you find and download FoodHero?

FoodHero is available for iOS and Android. If you want to check it out, you can download the app at https://foodhero.com/ or search for FoodHero in the App Store or Play Store.

Bon appetit! 

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T Riman
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Montreal Businesses: Ready to level up your business… and your people?

Photo by Brooke Lark on Unsplash

Business owners, managers, leaders, human resources professionals… do you want to create a work environment that brings out the best in your people? An environment where they showcase and grow their greatest strengths, where creativity and new ideas flow, productivity is rarely an issue and people are truly engaged with and motivated by the work that they do? 

 

More and more businesses are incorporating wellness and personal development into their workplace cultures, with truly inspiring results. It turns out, when you invest in the wellbeing of your people, those people are empowered to bring the best of themselves to the work that they do! 

 

These days, stress, anxiety, burnout and lack of engagement are skyrocketing. People are overwhelmed and disconnected. This is bad news for physical and mental health, and for businesses. You need people to feel truly connected to their work, their colleagues and the business, and you need them to feel good about themselves and their contributions. You need that because when you have it, productivity, engagement, creativity, initiative and collaboration are what skyrocket.

 

That all sounds great, but… how do you actually make that happen?

Le Sommet de mieux ȇtre au travail is an immersive event happening this month, right here in Montreal. At this event, you’ll have the opportunity to meet with industry leaders who are blazing trails in creating work environments where people thrive, so that businesses can thrive. You’ll get advice, ideas and guidance from a range of experts including a COO, a Director of Organizational Development, company founders, and even a certified Mindfulness Teacher and Business Consultant. These inspiring leaders will share how wellness programs can truly transform work cultures and drive businesses forward. 

 

You’ll also have the opportunity to mix and mingle with other attendees, share ideas and learn from their experiences.

 

The event takes place November 28 at le Grande Bibliothèque on de Maisonneuve. Early bird pricing is available until November 15, so grab your tickets now!

 

If you truly want to take your organization or your team to the next level, the time is now to start investing in the wellbeing of your people. Don’t miss out!

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T Riman

Café Aunja – A welcoming experience in the heart of downtown

Café Aunja

Spotlight: Café Aunja – A welcoming experience in the heart of downtown

 

Located on Sherbrooke between Bishop and Mackay, Café Aunja is a unique and welcoming spot to grab coffee or tea and a quick bite, or to spend a relaxing afternoon working, studying or spending time with good friends.

 

As an Iranian café and tea house, Aunja offers the coffee and coffee beverages you’d expect in most cafes, as well as a unique selection of fragrant teas and cold drinks. 

 

For cold drinks, the hibiscus sharbat made with hibiscus syrup and basil seeds is an absolute delight, and the homemade lemonade with fresh mint is so refreshing. If you want something a little more decadent, you can’t miss the persian fog – black tea with milk, saffron syrup and pistachio. 

 

For something hot to welcome the cold weather, try a pot of tea latte – spiced black tea with milk and vanilla. Or try the borage valerian with persian borage, valerian, dried lime and rock candy. The ginger tea is served with fresh thyme and honey and the mint jujube just has to be experienced for yourself.

 

You can also opt for an expertly made filtered coffee, kick things up a notch with the black eye – a double shot of espresso blended with filtered coffee – or try Aunja’s version of a london fog which includes a hint of lavender.

 

And for food? If you go for breakfast, you’ll love the barbari bread served with every plate – a thick and hearty Iranian flatbread. We loved the traditional Iranian brunch that features walnuts, feta cheese, thick wedges of warm bread and homemade jam. For lunch, there are a variety of filling and healthy sandwiches to choose from, as well as a daily soup. There are several vegetarian options on the menu and everything is made fresh and deliciously.

 

What we really enjoyed was how welcoming the cafe felt, and how every dish and beverage looked like a work of art. With the heavenly scent of spices and beautifully decorated atmosphere, we truly felt relaxed and could easily see spending a morning or afternoon working here.

 

Café Aunja is located at 1448 Sherbrooke West, a stone’s throw from the Museum of Fine Arts, and has free wifi for customers.

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T Riman
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Life& Biz Talk By Melissa Dawn | Creating a life and business you love waking up to

Creating a life and business you love waking up to

This powerful workshop will help you uncover the type of business you want to create, one where the roots are based on your core values, your purpose and deep inner truth. Learn how to overcome barriers, create compelling marketing, attract amazing clients, establish a brand that is a true reflection of you, and build a life you are excited to wake up to!

MELISSA DAWN – FOUNDER OF CEO OF YOUR LIFE, SPEAKER, COACH & BESTSELLING AUTHOR

Melissa Dawn is a Certified Professional Co-Active Coach (CPCC), a Professional Certified Coach (PCC), a certified Team Performance Coach (CTPC), and holds a Bachelor of Commerce (BComm). She is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur, has been featured on podcasts and talk shows such as Entrepreneur on Fire, Breakfast Television and CJAD Radio, and is the author of the international bestselling book, I Attract What I Am.
She was also named one of the top coaches in 2018 and 2019 by Hubspot.
Her work revolves around helping thousands of people tap into their inner voice, bring their unique strengths out with confidence, so they get from where they are to where they want to be.

Book Spot: https://www.eventbrite.ca/e/creating-a-life-and-business-you-love-waking-up-to-with-melissa-dawn-tickets-62549637650

What is Sous les projecteurs?

We know that staying up to date on today’s big ideas and tomorrow’s big trends is a job in and of itself.

As the world’s first working, learning and growing store – we are excited to introducing Sous les projecteurs: a new community gathering and learning space. Sous les projecteurs will engage communities with knowledgeable experts to both inspire, inform, motivate and educate.

Sous les projecteurs is a space accessible to persons that use mobility devices. We encourage people from all backgrounds to participate in our public programming

Book Spot: https://www.eventbrite.ca/e/creating-a-life-and-business-you-love-waking-up-to-with-melissa-dawn-tickets-62549637650

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