MontrealTips is always proud to feature local entrepreneurs. We believe it’s a great way for our community to grow and prosper from each other. This is why today’s article will be a feature on Montreal’s very own Salon Des Refusés who have just opened up their online store.
Better known as ‘SDR’ they are a Montreal based clothing brand and designers that are true to their aesthetic which describes itself as “demonstrating luxury chaos and eccentricity of rock and roll culture”. SDR is more than just a clothing company as they are also self-sufficient in the sense that they double as a cut and sew shop. Founded in 2017 by three local Montreal fashion pioneers Francis Palumbo, Joey Lavalle, and Brenden Knez, one of their brand’s main pillars was to keep the company by Montreal for Montreal. Meaning that all materials and manufacturing are all made and purchased in Montreal so that they can ensure superior quality products on all their clothing and also support local businesses and communities at the same time.
The ‘SDR’ brand started off as making custom clothing for recording hip-hop artists such as 88 Glam (who performed at the Junos) Lil’ Mosey and 21 Savage. They also appeared on XXL (a hip-hop magazine) which really helped propelled them to gain enough traction to secure a showroom during Paris’ fashion week in 2019. They are also currently booked for another showroom in Los Angelas in 2020. With the recent success of their showrooms and magazine features, they have recently expanded to opening up their online store to make their top end products more accessible for all their customers.
With their online store up and running, the skies the limit for SDR. They have big and better things coming up on the horizon and are looking to take the fashion world by storm.
You can check out their online store at https://www.ateliersdr.com/
And show support on their Instagram at https://www.instagram.com/____sdr____/