You’ll have heard it before: “An image is worth a thousand words.” In the super fast-paced world that we live in today, that phrase couldn’t be more true. Photography is more important than ever before in helping brands to tell their story, and connect with their customers.
Want to know why? Here are 15 reasons!
1. Photography is the first impression that your potential customers get of your brand.
Think about it; the last time you heard of a new business, I bet you grabbed your iPhone, hopped onto Instagram, had a scroll, may be looked on their website, and within a matter of a minute, you had an idea of what kind of brand they were. First impressions matter!
2. Photographs convey emotion:
One of the most incredible aspects of photography is its ability to convey an emotion. Use darker, more contrasty light: you’ll get something moody. Use a really light, bright room: happiness. Lots of blues: tranquility. Your images have the ability to quickly and easily convey the emotion that you want your customers to feel when you’re surrounded by your business. It’s important that you look at the visuals of your brand (on your website, social media, email, etc) and asses: does this conveys the emotion that you want?
3. Photography has the ability to add perceived value…
But photography can also create the opposite effect. Bad quality imagery = a harder time earning loyalty and trust. Sounds really superficial, but it’s reality.
4. Photography is a much quicker way of getting a message across to your customers.
Text is great, but it takes quite a long time for people to read a caption, an about page, or a pretty Instagram quote. Images take milliseconds.
5. Consistently beautiful photography creates brand trust and recognition.
If your imagery is similar and of high-quality overall on your platforms (website, social media, email, logo, printouts, etc), you’re helping your customers recognize you.
6. To increase your credibility
Quality photos of your clothing brand will improve the credibility of the brand with the public. That’s why hiring a professional photographer is essential to create visuals that will highlight your creations.
7. To increase your visibility
The large-scale distribution of photos of your creations will improve your visibility on the web. You will be able to use the visuals on your website, on your social networks as well as in your email marketing campaigns, etc.
8. To increase your sales
A good brand image combined with effective marketing campaigns can significantly increase the sales of clothing brands. Customers who see your designs highlighted in quality photos will be more likely to buy your designs.
9. To reduce returns
When a customer orders a garment that he has seen worn by a model, he knows better what to expect when he receives his clothes. Returns are therefore greatly reduced, which will allow you to gain inefficiency.
10. To reinforce your brand image
A fashion photographer is a professional who knows how to highlight the clothes by creating creative, elegant, and selling pictures.
11. To facilitate the sharing of your photos on social networks
Successful photos of your clothing brand will be liked and shared in mass on social networks. In addition to spreading the word about your brand to a wide audience, you will quickly see a real impact on your sales.
12. Today, social networks represent a major sales lever for brands,
This is why using them wisely with quality content is essential if you want to successfully launch and develop your brand.
13. Lighting is a powerful tool in photography.
And the best photographers are masters of using light to achieve certain results. Lighting can be dramatic – like Rembrandt lighting. It can be soft and natural, or it can add playfulness to an image. In other words, lighting elevates your brand concept. The right lighting choices can help you achieve the desired look. It might be subtle, but without an impeccable lighting design, your images won’t be as memorable.
14. Unique perspectives make images more eye-catching.
And that’s an absolute must for making your advertising campaign memorable. Photographing a model from a low angle adds a sense of strength and will make your model (and clothing) look more powerful. Of course, you’ll have your planned shot list. But once you’ve achieved those shots, a great fashion photographer will experiment with perspective, looking for novel angles to shoot a model. This on-set experimentation often yields some of the best results.
15. Professional fashion photographers have unique styles.
This style will come through in the images that are produced for your brand. It’s important to choose a photographer whose style meshes with your brand or concept. Photographers often build decades-long collaborations with brands, and their photographs can even define the brand. Think Bruce Weber for Calvin Klein.
A great fashion photographer will bend his or her aesthetic to fit your brand. But choosing a photographer with a style you love can lead to successful collaborations. Sehaj Deo is a Montreal and Toronto-based Fashion Photographer making news with his unique style and his flexible style for the clients he works with. Check out his work on his photography website www.sehajdeo.com
