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Learn Digital Marketing with a Certificate from Industry Experts at YorkU

Learn Digital Marketing with a Certificate from Industry Experts at YorkU — item 1

Learn Digital Marketing with a Certificate from Industry Experts at YorkU

Join YorkU to learn from some of the best in the industry and take the next step in your digital marketing career.

Whether you are a beginner in the industry or are looking to learn something new, YorkU is now offering their Digital Marketing certificate with starting dates ranging from September 13th, October 18th and January 10th.Learn Digital Marketing with a Certificate from Industry Experts at YorkU — item 2

Here’s a quick breakdown of what to expect from the certificate:

Format: Part-Time Blended, Part-Time Intensive (11-weeks)

Delivery: Online coursework + required live online sessions

Live Session Schedule: 3 weekends total, 1 weekend per course (Sat & Sun 9:00 AM – 5:00 PM)

Program Length: 6 months

Term Starts: Fall, Winter, Summer

Learn Digital Marketing with a Certificate from Industry Experts at YorkU — item 3

The certificate promises to deliver the latest digital marketing tools, strategies and techniques so that you can have an immediate impact no matter where you go. Gain crucial knowledge on how to utilize data, campaign planning, web analytics, SEO, SEM, PPC and many more industry-standard skills. Digital marketing is a vast and growing field around the world, and shows no sign of stopping.

It is especially true given the rapid evolution of technology in such a short amount of time but there is plenty of opportunities to evolve and grow your career within the Greater Toronto Area as seen by the following stats. 

Learn Digital Marketing with a Certificate from Industry Experts at YorkU — item 4

 

As long as technology keeps advancing, these numbers will only continue to grow, which is why you will be prepared for any other skill gaps presented in the industry in the foreseeable future. YorkU’s collaboration with digital marketing industry leaders such as Scott Hicks, Carrie Lysenko, Tarek Riman and Erica Yao help you bridge the skill gap by utilizing real-world examples and projects to help you be as market-ready as possible the second you graduate.

Need more information? Check out the program page or attend their info session to keep you up to date on any additional information you may need.

 

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T Riman
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McGill PowerSkills | Conquer the Post-Pandemic Workplace!

Improve your soft skills, get career tips from industry professionals and learn how best to prepare yourself for the future in the post-pandemic world with McGill’s free career event, PowerSkills. PowerSkills was created in 2020 by McGill’s Career Advising and Transition Services (CATS) as a direct response to the drastic changes that Covid-19 brought to our workforce. CATS, whose mandate is to support professionals with lifelong career management skills and tools, aimed to help the people in need in our post-pandemic world. The PowerSkills career summit was their answer to help people not get left behind and overcome new challenges when dealing with the adaptability of the new workforce. Covid-19 accelerated the importance of soft skills in the job market and saw how increasingly vital they are to the changing job market. For those who don’t know, soft skills are skills that employers like to look for that are transferable from job to job. These can range from adaptability, work ethic, teamwork, time management and problem-solving, for example.  In addition, our post-pandemic era has changed how we work, communicate, and collaborate, which is why PowerSkills has become so effective in helping people adapt to the ever-changing market. The first two editions (August 2020 and January 2021) of PowerSkills attracted more than 4,000 attendees from 50+ countries who engaged with interactive workshops, webinars, interviews and panel discussions and are now expecting a bigger turnout.  McGill University’s third edition of PowerSkills is now available from August 4th to August 7th, 2021. With renowned keynote speakers such as :
  • Elias Makos, CJAD radio host
  • Samantha Kris, TEDx speaker and best-selling author
  • Joyce Fuerza, TV host, producer and filmmaker
  • Star Bobatoon, award-winning speaker
  • Benoit Chalifoux, international speaker on soft skills
  • +more than 120 industry-professional presenters.
The third edition of PowerSkills also includes interactive networking activities such as a games night, mixology sessions and yoga! The McGill Sustainable Events program has also awarded PowerSkills the Virtual Sustainable Event certification. It is also an official McGill Bicentennial event. PowerSkills is open to everyone and valuable for people at any stage of their career, whether they’re an undergraduate or a graduate student, a recent graduate, or a professional transitioning into a new career or accelerating their current one.  There is something for everyone, the event and presenters cover a wide variety of fields and promise to be an event surely not to be missed.  Check out the full lineup of PowerSkills speakers and register today! Follow event details on Facebook and LinkedIn pages!
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A Beginner’s Guide to Paid Search Marketing — Book by Tarek Riman (2026)

A Beginner’s Guide to Paid Search Marketing is a practical, no-fluff introduction to Google Ads and paid search by Tarek Riman, founder of Montreal Tips and a Montreal-based marketing and analytics specialist. The book remains one of the clearest entry points into paid search for entrepreneurs, freelancers, and marketing managers.

Who the Book Is For

  • Small business owners running their first Google Ads campaigns
  • Marketing managers new to performance channels
  • Freelancers offering Google Ads services for the first time
  • Marketing students learning paid search fundamentals
  • Founders hiring agencies who want to understand what they’re paying for

What the Book Covers

  • How Google Ads auctions work — ad position and cost-per-click
  • Keyword research for paid (different from SEO)
  • Account structure: campaigns, ad groups, ads, keywords
  • Ad copywriting that converts
  • Landing page best practices tied to ad relevance
  • Bidding strategies: manual vs automated
  • Conversion tracking setup — the foundation everyone skips
  • Reporting and optimization workflows
  • Common beginner mistakes that waste budget

Why Paid Search Still Matters in 2026

Google Ads remains one of the highest-intent advertising channels available. Despite AI search growth, ad budgets are growing, not shrinking. Most failed campaigns aren’t platform failures — they’re failures of setup, tracking, or copy.

What Makes This Book Different

  • Written by a practitioner from real client work
  • Focused on fundamentals that don’t expire — UI changes constantly, principles stay the same
  • Short and direct — readable in a weekend, referenceable as you build campaigns
  • Examples from B2B and B2C campaigns including small-budget contexts

About the Author

Tarek Riman is a Montreal-based marketing and analytics specialist with experience across Canadian and international brands. Founder of Montreal Tips, published author, and frequent speaker on data and analytics.

How to Get the Book

Available in print and digital formats through major retailers including Amazon, Chapters/Indigo, and select independent bookstores. Search “A Beginner’s Guide to Paid Search Marketing Tarek Riman” to find current editions.

Companion Resources

  • Google Ads Help Center — official documentation, free
  • Google Skillshop — free certification courses
  • Search Engine Land and Search Engine Journal — industry news

More from the Author

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